You're NOT looking at it the right way. It's a long-term battle to make the IPC-optimized CPU a commodity (even in the gaming market) and steal its ASP to your own advantage.
Well then we'll agree to disagree Long-term goal is for me still minimizing power usage and heat; further integration of peripherals, a single-chip computer in the end.
All the other stuff is just avoiding the short-term obstacles and looking for ANY alternative working solutions until then.