Activision CEO: “We Might Have To Stop Supporting Sony”

So basically the jack hole wants to make more money and thinks if he threatens to stop supporting this platform he'll get it?

Get real dude. There is zero chance that they'll do anything of the sort. Zero. This is nothing more than a "threat" because they want Sony to drop the price so they can get a larger user base for PS3 and in turn hopefully make more money. Activision is so so much worse than EA ever was.

And perhaps besides just a price drop, they want some sweetheart deals from Sony going forward.

This does remind how much third parties would like there to be just one HD console probably. And the easy to program 360 even better.

OTOH, I can see not wanting to have one company with all the power. Similar to how American vendors really dont want to only have Wal Mart to deal with in retail..
 
I dont understand the above qoute at all though.

400% of what profit? What is he trying to say with that part? Is he saying Activision paid Sony 400% of what profits Activision made from Sonyplatfoms? Or basically a quip at the fact Sony didn't make any profits last year?

Is he saying Sony charges more royalties than other companies?

I still kind of wonder if the whole charging for PSN bandwidth thing didn't tick a lot of companies off.

I heard (this is hearsay) that Sony charges a lot more for the dev kits than microsoft.

But in terms of actual, game licensing fees, sony is cheaper.
Sony = $12 per game
Microsoft = $15 per game
 
So basically the jack hole wants to make more money and thinks if he threatens to stop supporting this platform he'll get it?

Get real dude. There is zero chance that they'll do anything of the sort. Zero. This is nothing more than a "threat" because they want Sony to drop the price so they can get a larger user base for PS3 and in turn hopefully make more money. Activision is so so much worse than EA ever was.

He is not threatening anyone. He stating a cold hard reality for all manufacturers, which is no consumer support then no publisher support. The fact that Activision paid 500 million in licensing fees to Sony means that the PS3 right now is generating plenty of revenue for Activision. Activision would like to keep it that way.

What he is relaying is that if Sony is selling like 40K-50K a month (US) in 2010 or 2011 then there a strong chance that Activision will kill support. His concern is Sony unwillingness to cut price makes that scenario more likely because the market will probably be unwilling to support a price more indicative of a newly launch console and not one thats 4-5 years old and basically near EOL of this current console generation.
 
I dont understand the above qoute at all though.

400% of what profit? What is he trying to say with that part? Is he saying Activision paid Sony 400% of what profits Activision made from Sonyplatfoms? Or basically a quip at the fact Sony didn't make any profits last year?

Is he saying Sony charges more royalties than other companies?

I still kind of wonder if the whole charging for PSN bandwidth thing didn't tick a lot of companies off.

Bascially he saying Sony needs Activision's support, so they should heed his concerns. Without Activision's 500 million in licensing fees, the scant profits that Sony reported last year would have a nice loss of a few hundred million.

He basically using the media to pressure Sony into doing what alot of us want and thats to reduce the price of the PS3, so that it remains competitive throughout this generation.
 
I heard (this is hearsay) that Sony charges a lot more for the dev kits than microsoft.

But in terms of actual, game licensing fees, sony is cheaper.
Sony = $12 per game
Microsoft = $15 per game
Per game disc 'sold' or 'manufactured' ?..
 
Per game disc 'sold' or 'manufactured' ?..

I don't know, but I would guess it would have to be sold. I mean why would a publisher manufacture some copies, throw them away, and give a licensing fee to the console maker? That doesn't seem to make any sense. I think once the game disc actually get shipped, do the publishers actually send in their license fees.
 
It always used to be per disc manufactured, and I've never heard that that's changed. This is because printing is always done by the 'console company', so it's basically $15 to print a DVD/BRD, instead of 50 cents. This is partly why it's so damned hard for developers to get anywhere on their own, why they need a publisher to front the money, and why download service seemed a God-send.
 
It always used to be per disc manufactured, and I've never heard that that's changed. This is because printing is always done by the 'console company', so it's basically $15 to print a DVD/BRD, instead of 50 cents. This is partly why it's so damned hard for developers to get anywhere on their own, why they need a publisher to front the money, and why download service seemed a God-send.

I don't believe it. If that's true, that's crap for publishers. But its also crap for console makers. If it costs that much money to front a game, then there is a chance I might not print as many game and this could also result in less sales and consequently less money for the Console makers. It wouldn't be in anyone's interest to have this way(unless you're nintendo during the cartridge era).
 
http://kotaku.com/5296976/sony-responds-to-activisions-threats-to-ditch-playstation

Activision head honcho Bobby Kotick has been doing some saber rattling over at the giant publisher, saying that they may need to "stop supporting Sony" come 2010 or 2011. The folks at Playstation, though, don't seem phased.

"PlayStation has tremendous momentum coming out of E3, and we are seeing positive growth with more than 350 titles slated to hit across all our platforms, including many anticipated games from our publishing partners," said Playstation spokesman Patrick Seybold. "We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience."

Indeed Sony announced an impressive line-up of first and third-party PS3 and PSP titles at their annual retailer meet-up Destination Playstation and then spent a bulk of their E3 press conference whipping through triple-A title after triple-A title.

As interesting as it is to read about some publishing exec making vague threats, I'd be much more interested to learn what really prompted this. Perhaps we should be reading more into Kotick's comments in the same article about the royalties that Activision is having to pay out to Sony.
 
http://kotaku.com/5296976/sony-responds-to-activisions-threats-to-ditch-playstation

Activision head honcho Bobby Kotick has been doing some saber rattling over at the giant publisher, saying that they may need to "stop supporting Sony" come 2010 or 2011. The folks at Playstation, though, don't seem phased.

"PlayStation has tremendous momentum coming out of E3, and we are seeing positive growth with more than 350 titles slated to hit across all our platforms, including many anticipated games from our publishing partners," said Playstation spokesman Patrick Seybold. "We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience."

Indeed Sony announced an impressive line-up of first and third-party PS3 and PSP titles at their annual retailer meet-up Destination Playstation and then spent a bulk of their E3 press conference whipping through triple-A title after triple-A title.

As interesting as it is to read about some publishing exec making vague threats, I'd be much more interested to learn what really prompted this. Perhaps we should be reading more into Kotick's comments in the same article about the royalties that Activision is having to pay out to Sony.
Did you read others members comments? especcially in regard to royalties?
It looks like under table discussion made public on purpose as others stated.
If anything it shows a relative Sony weakness for one big editor to dare to go that route.
 
I'm curious why you guys think this is in the realm of impossibility. Sure, not in the next one or two years while the console landscape stays the same, but what about when a new machine comes out, like an Xbox 720? You all know very well about the cost, difficulty and support issues on PS3, or at least you should know if you have read my posts over the past few years :) You also know that publishers have finite budgets. So why do you think it's impossible that a major publisher would drop PS3 in a few years and instead shift all those dollars to a new cash cow?
 
I'm curious why you guys think this is in the realm of impossibility. Sure, not in the next one or two years while the console landscape stays the same, but what about when a new machine comes out, like an Xbox 720? You all know very well about the cost, difficulty and support issues on PS3, or at least you should know if you have read my posts over the past few years :) You also know that publishers have finite budgets. So why do you think it's impossible that a major publisher would drop PS3 in a few years and instead shift all those dollars to a new cash cow?

Did I say it was impossible? Going 'there are 20 million PS3' owners didn't save the Gamecube, though again, the PS3 is not exactly the same as the Gamecube. It's certainly possible, especially if there's no price-cut. I don't think this particular claim is more than posturing, though. I think Kotick is trying to show that he/Activision exert pressure on the gaming landscape. So even if Sony just shrugs it shoulders and goes "it's nice to want things" and then releases a price-cut a few months from now, as the rumors point, Kotick can take the credit. That, or he's trying to renegotiate royalties.

If the next generation starts, yeah, I don't think anyone serious expects the PS3 to have the effective lifespan of the PS2 (based on install-base, that's probably the Wii), but by then we'll all be on the next machine, what do we care?
 
I don't believe it. If that's true, that's crap for publishers. But its also crap for console makers. If it costs that much money to front a game, then there is a chance I might not print as many game and this could also result in less sales and consequently less money for the Console makers. It wouldn't be in anyone's interest to have this way(unless you're nintendo during the cartridge era).

I think I remember that this is true. So I can imagine that in some cases it's going to be hard for a publisher to make money, and that the royalties for the console manufacturor can be a lot better per disc sold depending on how successful a publisher is. Talking about Nintendo, they charge almost the same for the Wii as Sony does, which combined with a lower RRP for games on the Wii, means even lower margins for third party developers. Of course their costs should also be lower (though I've heard complaints that the extra investment in motion control support can cancel this out partly), but the risk in printing 200.000 copies and not selling them remains similar.

So yeah, I agree with Shifty that basically digital distribution is a god-send, because you only have that initial investment, and you can also afford to make smaller games at much lower prices and still be cost effective enough to sell them at a profit.

It also means that first party publishers (Nintendo, Sony, Microsoft) have a distinct advantage in that they don't have to worry about that licencing fee, which is partly why Sony's own publisehd games have an RRP at typically at least $10 below that of third parties.

On the other hand of course the platform holders make rather much (!) larger investments in creating and maintaining the (hardware and software of the) platform, which is basically what Sony's answer means.

But it's a fair battleground and I would be surprised if there is never any discussion about this between platform holder and publisher. If Activision thinks Sony is in a vulnerable enough position to negotiate, they're free to do so however they see fit. However, for multi-platform development I have to say that I personally doubt that the relatively small investment of supporting an additional platform, even the PS3, should ever outweigh the benefits of leveraging the large investments already made in designing the game, creating the art assets and so on on another platform. Once you've already got these investments covered, then margin on selling your game probably goes up from a few bucks to maybe 20$ or more and I think you'd only need 20.000-80.000 sales to cover the additional cost of the PS3 programmers. Still, I can imagine that in some cases where playtesting is expensive, you need several programmers for a few years and don't leverage a company wide engine, say, and you're not sure you're even going to make 60.000 sales, then it may not be worth porting your game in the end.

Anyway, in the end everyone including Sony I think agrees that the PS3 should go down in price, also to support the PS3's own software investments in titles such as God of War 3 and properly support something like the new motion controller.
 
I'm curious why you guys think this is in the realm of impossibility. Sure, not in the next one or two years while the console landscape stays the same, but what about when a new machine comes out, like an Xbox 720? You all know very well about the cost, difficulty and support issues on PS3, or at least you should know if you have read my posts over the past few years :) You also know that publishers have finite budgets. So why do you think it's impossible that a major publisher would drop PS3 in a few years and instead shift all those dollars to a new cash cow?

you know a new xbox is coming at the end of 2010... I´m sure you know... ;)
 
I'm curious why you guys think this is in the realm of impossibility. Sure, not in the next one or two years while the console landscape stays the same, but what about when a new machine comes out, like an Xbox 720? You all know very well about the cost, difficulty and support issues on PS3, or at least you should know if you have read my posts over the past few years :) You also know that publishers have finite budgets. So why do you think it's impossible that a major publisher would drop PS3 in a few years and instead shift all those dollars to a new cash cow?

I suppose it is, but that statement could be applied to all platform when the next gen arrives. But if you look at financial statement across the 3rd party publishers, the PS3 is almost even with the 360 in respect to software sales. I believe these trends will carry on til 2011 or so. I find it hard to believe activision would leave money on the table, so even at 2011, they will probably still support the ps3(and of course the 360).

OTOH, What are they going to gain from not supporting the ps3? Maybe 5 engines programmers can have a slightly easier time at work?


I don't understand why the ps3 is so hard to support. Its has fancy spus and a split ram architecture, but is overcoming this rocket science? I don't think so. I think the difficulty of programming for the ps3 is way over exaggerated. Yeah, the ps3 probably has an unfriendly sdk and the spus are a pain but this only matters for like if you want it on par with the 360. I think it would make much more sense to just release it with lower rez and lower textures and call it day before actually not supporting the ps3 version.
 
Some things should be kept simple and stupid...

If they would not make money, they would not make games for the PS3. PERIOD! That counts for all other "X-Box 360 has too expensive multiple disc royalties", "PS3 is too to support" et al stories.

They made so much money on the PS3 that they would be idiots to drop the support, but as they have nothing to loose with such threats and if Sony does indeed lower the price sooner and sell more consoles then they could make x% more money with the exact same amount invested.

Anyway, I highly doubt anyone is producing games for any console because the adore us users and the companies that are producing them, so all this talk is moot anyway.

Cheers,

Mijo
 
Did you read others members comments? especcially in regard to royalties?It looks like under table discussion made public on purpose as others stated.
If anything it shows a relative Sony weakness for one big editor to dare to go that route.

This is from the journalist not me. If I am going to comment you will see qoutes around the article.
 
This is from the journalist not me. If I am going to comment you will see qoutes around the article.
Well actually the origin is a time article, and the journalist was not mislead about the purpose of this declaration as it stated that "I don't remember who from Sony will have to call Activision CEO"
Thus I think he understood that the purpose of this PR (as I can't see this as a last minute improvisation) was to trigger/force a reaction from Sony.
I may be mislead too ;)
Joker454 comment is interesting it's in the realm of possibility like in previous talk it's all tied to how serious Sony is about profitability. But I already said that quiet few time lately, about random speculations actually.
Lot of things on Sony side are in the hand of the "administratice cunsil" (I can't remember the english name, it's main auctions owners along with CEE CEO etc.) and they may or may not act under the pressure of the average auctions owners.
Profitability is clearly the key word in Sony PR in the last year and the one that lead their future, we're clearly in the dark in this regard no speculation even educated will help.
 
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I doubt this is about royalties. Activision has to base how much resources they want to devote now to projects that won't see retail shelves years into the future. He trying to use leverage (the amount Activision pays Sony in licensing fees) and the media to persuade Sony to cut prices for the PS3. His concern (along with alot of other pubs who have been rumored to be pressuring Sony in private) is that the current pricing and very conservative price reduction strategy might make the PS3 very uncompetitive in the future.

If you devoting resources to new projects right now then you have to do some forward projecting analysis to determine what the future console landscape will look like at game releases and not current circumstances. Maybe the reason he went public because the prodding in private was going nowhere and he is hoping going public will somehow be more effective in forcing Sony to cut prices sooner.
 
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