Heh. Except the damage was already done by the press release. At that point they could have safely ignored it for another six months!
I dunno who your devrel contacts are, but in the future you might try to hunt Terry Makedon down yourself and beard him. This side of digitalwanderer, he's about the easiest guy to find on the 'net. . .
I'm not saying as step 1 (for which Terry would pummel me with his dayplanner if I said anything of the kind). But if step 1 is "Pardon me, ATI . . .but 'ow!'" and step 10 is "I shall now smite you from one end of the 'net to the other with a list of OGL living legends!", then maybe around step 5 or 6 you should try hunting CATALYSTMAKER down directly. Just my $.02.