RussSchultz said:
How do you change your business model when people are convincing themselves that stealing is acceptable?
Stronger DRM is one solution--which is vastly protested as "taking away our rights".
So, then...what!?
Well, people do expect to be able to make a copy of their music for the car, and rip it to listen to on the computer - the problem with DRM is a lack of fair use - at least with the DRM ideas i have seen thus far.
read
this article for a different take on piracy - it seems that regular piracy is worse, and is a growing problem, but is almost left alone.
Then again, I'd also say that MOST people will pay for something because they think it is the right thing to do. If there was a service that was priced reasonably, and offered full quality downloads with a huge selection, it would be popular.
But look at "iTunes" - a day late and a dollar short. Only music format is 64bit AAC (maybe as good as 128bit LAME encoded MP3, depending on what music you listen to). If i am paying full CD price (1 dollar per song), then i want to be able to download the damn WAV file if i want. Or,it must be cheaper to offset the decreased quality.
Its quite a conundrum the music industry is in. I liken it to the one the movie industry was in when VCR's first started becoming popular. They thought everyone would just steal all the movies. Turns out that now its their best money maker. Sure, SOME people steal movies, but MOST people find that they can pay a reasonable price to rent them, and still be "moral" - ie, not thieves.
If a viable alternative existed, it would be in use. The current situation was caused by the RIAA not providing said alternative to kazaa/winmx/etc.
Failure to adopt to changing marketplace demands will result in a "black market", pretty much regardless of the industry. Attempts to legislate a fix are ultimately futile.