Once again, men of science fail to notice the blindingly obvious. People have been having emotional experiences from computer games for as long as they've been around. Wii's controller may make the game experience easier for newbies, but for other gamers used to their controls, they are used transparently. And that only applies to 'instictive' game control, which'll be a sub-set of Wii games. And PS3 and XB360 get camera control that is just as intuitive as Wii, along with peripherals like Guitar Hero's. Wii is certainly not the first video game system to evoke emotions.