At this point I'm more worried about the state of the spec and the current sample implementations. While it's nice that it's free and everything, as a base to start doing some meaningful work for the greater good it appears (I haven't had a close look, I'm just going by the analysis linked above) to be a bit of a disaster.
I am curious about the situation with IMG and Intel. I have seen random stuff suggesting that IMG will be supporting VP8 but they are not on the list of partners.
Is anyone around here in a position to clarify?
Intel's absence, otoh, is a total shocker. Why would they sit it out? They don't have any patents in the h.264 pie.