Joe DeFuria said:
Interestingly, the one company that wasn't selling "potential" was 3dfx. They were trying to sell "here and now."
Emphasis on
trying. They weren't actually selling anything, since their V5 architecture was way delayed, ditto for Rampage.
Instead of focusing on NVidia "T&L" GF1SDR hype as killing 3dfx, let's look at the real problem: failure to deliver and bad management decisions.
When the V5 finally arrived, it was already facing the GF1DDR and GF2GTS. Performance was on par in many titles, and IQ better in AA (but enough for consumers to notice and did 3dfx do a good job of marketing this to consumers!?), but NVidia had oodles of OEMs blanketing the market with cards. If you went to a store, they'd have 10 different brands of NVidia cards, and one retail card from 3dfx, and 3dfx was late.
Moreover, the V5-6000 was a no show, so they never had the elusive performance crown, and the poor old V5-5500 ended up facing refreshed GTS Pro/Ultra and Radeon.
You simply cannot blame the downfall of 3dfx on NVidia's T&L push anymore then you can blame PowerVR's failure to take off on it.
3dfx wasn't successful in taking their message to consumers or developers, screwed their business model by manufacturing their own cards, and was far behind in delivering their next-gen stuff.
Ultimately, the GF1DDR and GF2GTS delivered *better performance* on *old games* for consumers in addition to new features and NVidia delivered a steady stream of driver updates that boosted this even higher, and added FSAA.
That's why people bought GF1DDR's and GF2GTS's, and why they bought PROs and Ultras.
And they simply were never contested by the V5-6000 that was supposed to crush them.