Why would the costs continue to rise though? How much of these rising costs are a lot of "fluff", like hiring well known Hollywood actors for acting/voice acting (many times I feel like no name actors are better) or other such "I-want-to-be-a-movie-too" extravaganzas that we see so many games trying now. At one point the rising costs would be because of the added time it takes to make hi res models, textures, larger worlds and what not, at least that what "they" said. However, this whole gen and we had hires modelling and what not and on PCs for longer than that. So I don't get it that game creation need to get so much more expensive every new gen anymore...