Yes. And ideal business maximising profits will push until it finds it, and then sit just below. You can't know for sure how much your consumers are willing to pay until you've tested them directly. What if you price at $2500 and yet your audience would have been willing to pay $3000? That's $500 of pure profit you'd miss out on every unit.
The market has sent a clear message to Nvidia in the past few years. There seems to be a hard limit at ~$1000 for a large segment of consumers. Then there are people willing to pay $2000-$3000 for the very best. So I think they’ll embrace that feedback.
$1000 for the 5080 and $2500 for the 5090.