Actually instead of the incremental investment to upgrade the specs, they would probably get more return on the incremental investment by financing the development of more exclusive content.
Of course they can't will a game into becoming a blockbuster hit. But funding development of unique IP is more likely to help sales than having a much higher spec. hardware which plays many of the same games as competing consoles but at 1080p with more effects.
Of course they can't will a game into becoming a blockbuster hit. But funding development of unique IP is more likely to help sales than having a much higher spec. hardware which plays many of the same games as competing consoles but at 1080p with more effects.