Joe DeFuria said:
Interesting. From where I sit, expectations are set more or less by the specs.
Perhaps they are, but I imagine only until you see something more than the specs. So I imagine that if you're the type to preorder months in advance, then that's all you have to go with, and you might suffer more if the specs are misleading. On the other hand, I don't think anyone who preorders when only specs are available makes an educated buying decision.
I agree that not having the full and correct information can impact the buying decisions of a few thousand people who actually understand and care about these issues. So I can understand when someone who is one of these people gets annoyed. However, millions of people have been tricked by NVIDIA when it named a chip GeForce4 MX, and that wasn't a spec lie at all. Yet I see it as far worse, because almost everyone I meet has no idea that the GeForce4 MX is worse than the GeForce3. That's not a lie, and it won't trick anyone who cares about the specs, but the vast majority of people don't care or understand the technical specs, and they fall for it. And I hate NVIDIA for doing it, since they keep the market back and force developers to develop for DX7 hardware for a little while longer.
Nite_Hawk said:
The largest majority by far, are those who go out to buy a new videocard, and look at the specifications listed on the back, and look at the box art and product names to make their purchasing decisions.
I think you're wrong. For the vast majority of people, specs are gibberish, and they don't look at them at all. They buy their cards based on several things: what the salespeople tell them to buy, advice from others (who often don't know much), and the numbers in the card's name. They know that if the number is higher, then the card must be better. So Radeon 9000 must be better than 8500, GeForce4 MX must be better than GeForce3, and ASUS V9180 must be better than ASUS V8460.
Those who do look at the back will see a list of very impressive theoretical throughputs along with meaningless PR speak such as "Lightspeed Memory Architecture" and very impressive "Single-pass multitexturing" and "32-bit colors, Z/stencil buffer". (This is taken from the back cover of my ASUS V8200 GeForce3 card, BTW. The scan is blurry, so I can't make out all the wonderful phrases.) I'm pretty sure that no uninformed person can make a purchasing decision based on the back cover specs, misleading or not (and of course they always are, if they contain maximum theoretical throughputs).