They actually go over a number of ways of using the data which'll save others the R&D. Some of the results looked fabulous but weren't suitable for their specific UGC based game. The final solution uses 2D splats based on a point cloud evaluation.
Also, three years experimenting! It's all very well hoping other devs will try alternative rendering techniques, but few can afford the luxury of three+ years experimenting without a working product to sell!
Yes it is only possible for AA title with a publisher. It is not as costly as a AAA title but they are 35 to work on the title. And AAA title can't do this and I think it is too risky for indie.
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