)... Anyways 1up.com has an article on the various titles that SCEJ has published... The Japanese Xbox division would be a great fit too. The pressure to have a game make back its investment isn't a concern there, considering the Xbox's position in Japan. Instead, the goal is to develop something unique and creative enough to somehow spark consumer interest in the platform - the freedom to be creative with the hopes that it can open a big market. The situation would not be unlike what drove him to look beyond the current mainstream trends when at SEGA, back when they were a first-party company.