Thu February 13, 2003 07:16 PM ET
(Reuters) - Sega Corp up 2.11 percent at 920 yen after the video game maker and game arcade operator said on Thursday it would merge with "pachinko" game machine maker Sammy Corp 6426.T in October, abandoning plans to restructure on its own.
Sammy, Japan's largest maker of pachinko pinball-style machines, down 0.4 percent at 2,460 yen.
Fri February 14, 2003 02:08 AM ET
(Reuters) - Shares of Japanese game makers Sega Corp 7964.T and Sammy Corp 6426.T took a beating on Friday as doubts arose over their planned merger later this year, wiping about $200 million from the value of the combined companies.
At Friday's prices, the combined company would have a market capitalisation of about $2.2 billion.
Shares in Sega, Japan's largest game arcade operator, fell 8.44 percent to close at 825 yen while those of Sammy, the nation's largest maker of 'pachinko' pinball-style machines, fell 7.69 percent to close at 2,280 yen.
The Nikkei average was up 1.19 percent at the close.
Mon February 17, 2003 11:47 PM ET
(Reuters) - The following stocks are on the move on Tuesday. **SEGA 7964.T CONTINUES FALL ON MERGER DOUBTS**
Sega Corp down 7.27 percent at 752, having touched a 27-month low of 731 on worries that its recently announced plans to merge with pinball-style "pachinko" machine maker Sammy Corp 6426.T will not be enough to revive flagging sales of game software.
"It's hard to see any merit in this merger for Sega," said Shunji Yamashina, analyst at Morgan Stanley, who rates the stock "underweight".
Yamashina noted that while game software makers such as Sega sell at price-to-earnings (PER) ratios of around 15-25, pachinko and slot machine makers generally sell at PERs of five to 15.
That gap means Sega's valuation will likely fall closer to Sammy's, implying further downside, he said.
Tue February 25, 2003 03:03 AM ET
(Reuters) - Shares in Japan's Sega Corp extended recent losses and hit a record low on Tuesday as investors give a further thumbs down to worsening earnings expectations and the game maker's plan to merge with a maker of "pachinko" machines.
Sega's stock fell for the eighth straight session, closing down 4.62 percent at 640 yen after hitting a record low of 633 yen.
Shares in the game software maker have fallen nearly 30 percent since it slashed its 2002/03 profit forecast by 90 percent on February 13 and announced plans to merge with Sammy Corp 6426.T , which makes the popular pinball-style pachinko machines.
Sega's plan to offset the disappointing earnings outlook with the merger plan also failed to inspire investors, analysts said.
Sammy's shares, dragged lower by Sega, closed down 0.7 percent at 2,135 yen on Tuesday after marking an all-time low of 2,085 yen.
Wed February 26, 2003 12:43 AM ET
(Reuters) - The following stocks are on the move on Wednesday. **SEGA 7964.T BOUNCES AFTER EIGHT-DAY LOSING STREAK**
Game software maker Sega Corp 7964.T up 4.84 percent at 671 yen in a technical rebound after falling for eight straight days to a record closing low of 640 yen on Tuesday. Heavy buying was seen through Morgan Stanley, E*Trade, and Hikari Securities.
"There is no fundamental factor driving Sega's stock up today. It was due to bounce sometime after such a sharp retreat," said Masaru Kazama, head of equities at Nissan Securities.
Thu February 27, 2003 06:23 PM ET
(Reuters) - The following stories were reported in Friday's electronic version of The Asian Wall Street Journal:
* Sega 7964.T is drawing the interest of Microsoft MSFT.O and Electronic Arts. Either firm could emerge as a white knight to save the video-game maker from being merged with Sammy Corp 6426.T .
Thu February 27, 2003 08:04 PM ET
(Reuters) - The following stocks are on the move on Friday.
**SEGA 7964.T SURGES ON MICROSOFT MSFT.O BID REPORT**
Sega Corp up 11.09 percent at 711 yen after the Asian Wall Street Journal said on Friday that software giant Microsoft Corp MSFT.O and game maker Electronic Arts Inc ERTS.O of the U.S. were considering making bids for the software game maker.
The paper said the two firms were separately mulling bids for Sega, whose stock hit a record low of 620 yen on Wednesday after it cut its 2002/03 profit forecast by 90 percent and announced plans to merge with Sammy Corp 6426.T two weeks earlier.
Sammy up 4.82 percent at 2,285 yen.
Thu February 27, 2003 10:51 PM ET
Video game maker Sega Corp 7964.T jumped 15.6 percent to 740 yen after the Asian Wall Street Journal said on Friday that software giant Microsoft Corp MSFT.O and game maker Electronic Arts Inc ERTS.O of the United States were considering making a bid for Sega.
Fri February 28, 2003 09:42 AM ET
(Reuters) - Shares in Japanese video game maker Sega Corp 7964.T soared on Friday after a media report that Microsoft Corp and top U.S. game publisher Electronic Arts Inc were considering billion-dollar takeover bids for the company.
The Asian Wall Street Journal said the U.S. companies wanted to buy all or part of Sega, which is already involved in merger discussions with fellow Japanese game maker Sammy Corp.
The report sparked a buying spree for shares in Sega, which had a market capitalization of 129.4 billion yen as of Friday.
The Journal, quoting people familiar with the situation, said Microsoft MSFT.O and EA ERTS.O were separately exploring the possibility of buying all or part of Sega, famous for its "Sonic the Hedgehog" character, but had yet to hold formal talks.
The sources were quoted as saying no deal was imminent.
The stock rose 15.63 percent, their daily limit of 100 yen, to close at 740 yen in a generally weaker market.
Analysts said the report appeared to be speculative but it came amid mounting uncertainty over the fate of the merger deal.
Investors in the two Japanese firms have given a thumbs down to the merger plan, sending shares in both to all-time lows.
"Many investors and employees at Sega believe Sammy is not an appropriate partner and that the merger would bring little benefit to Sega. Now, it is not sure if the deal will go through," Morgan Stanley analyst Shunji Yamashina said.
NO OFFERS
The newspaper said Microsoft had asked at least one U.S. investment bank to investigate ways to buy all or part of Sega.
It said EA had approached Japanese game makers in recent weeks about launching a joint bid for Sega.
Sega said it had not received any offers.
Officials at the Japanese units of Microsoft and EA declined to comment on the report, but a Microsoft spokesman said chairman Bill Gates had not met with Sega when he visited Tokyo this week.
Gamers.com: News:
EA To Invest In Sega?
By: D. F. Smith February 28, 2003 10:11 AM PST
Continuing the galactic swirl of merger and buyout rumors surrounding Sega Corporation, the Nihon Keizai Shimbun reports today that the company is negotiating a capital tie-up with Electronic Arts. The deal would inject some of EA's capital into the entity combining Sega and Sammy, subsequent to their recently-announced merger, and allow the two companies to share development and distribution resources.
This report makes no mention of any involvement by Microsoft, which the Asian Wall Street Journal lately reported was considering a buyout of Sega alongside Electronic Arts.
Specifically, the report indicates, EA would purchase the 22% stake in Sega currently owned by CSK Corporation, a Japanese company with a variety of interests. Since the death of former chairman and strong Sega supporter Isao Okawa in 2001, it has long been rumored that CSK was seeking some way to divest itself of its Sega holdings. Insiders also reportedly believe that EA could replace Sammy as Sega's merger partner, if Sega and Sammy shareholders are unable to come to terms during negotiations over their equity ratio and other details of the planned merger...
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Hmmm.... I wonder what the stock price will look like on Monday...
In other news, US SEGA Corporation Spons ADR, SEGNY.PK, rose 30% to $1.75 in just one day on dramatically higher-than-normal volume...