Okay, have some time to burn just before I disappear for my dinner date
.
First of all, I don't think someone in Anand's position needs to "kiss ass". Maybe the editor of
www.3dvideocards.com or some such "small" website may feel the need to but definitely not Anand.
Anyway, let's waste some time :
A
few of the folks that posts here are hypocrites IMO. You've got representatives from fansites (NV- or ATI-based) that says they are either "unbiased" or would like to see unbiased reporting by websites. You've also got folks who want to appear "unbiased" when they most definitely are.
That is the crux of the matter. It has to do with the following.
In general, my
opinion is that
most websites do not "kiss ass" although this term really can be interpreted in different ways and does, to a certain extent, depend on the "size" of a website - does being friendly to one IHV personnel mean automatically "kissing ass" if being friendly is crucial to a website getting hardware from this IHV? I was friendly to a number of 3dfx personnels back in those days but that was more in order to get real info (rather than hardware, although 3dfx saw fit to "give" me a total of four or five Voodoo5 5500s because I asked for it due to my asking for it for some work AMD was asking me to do where I wanted a non-T&L video card). I am also friendly, this time
personally friendly, with Brian Burke yet we both are able to know "professional limits" - I ask Brian to help me out with something and if he can, he will try to do it, but if he can't he'll tell me in no uncertain terms that it is crazy for me to ask him. We call each other "buttheads" but we understand what can and cannot be done for each other.
Also in my experience is that hardware companies do not use "dirty tactics" nor "offer incentives" in order for their products to almost-always receive "favourable" reviews. Being with VoodooExtreme now, which NVIDIA and ATI as well their board partners know is a website with a big gaming audience, have resulted in it being easier for me to get positive responses from NVIDIA, ATI or their board partners - size and website-audience
does matter I guess! These companies do not use "dirty tactics" nor "offer incentives" to me - they only expect fair reviews. I also suspect NVIDIA or ATI expects only fair reviews from their respective "fansites" - it is, after all, extremely difficult to pan a product,
any new product, nowadays, unless you want to appear as a unreasonable reviewer, which doesn't really help your cause. The difference however is how a particular website may feel "inferior" or feels the need to make a so-so product look really good because they feel they need to in order to improve their relationship with these hardware companies (getting hardware = website survival/relevance).
However, "kissing ass" by websites, "offer incentives" by hardware companies and "fansites" goes both ways, especially true when you are a recognized "fansite". The logic is as follows, as well as the relevance of Anand-mentioning-NV30-in-a-ATI-review. There are websites mentioned here but please take the following as
my opinions - I don't want Matt/3DGPU, MikeC/NVNews and Icheumon/Rage3D to hate me for stating my opinions :
If you want to be independent, do not be affiliated with one company, drop the affiliation and all the benefits that come with it. Say what you want, but do not expect special treatment. You want ATI to talk to you, but you have the NVIDIA logo plastered all over your site. Why would ATI send a new Radeon 9700 to, say, 3DGPU or NVNews
and expect fair treatment? In case some of you are anal-retentive, let's turn things around and use NVIDIA and Rage3D.com as examples. If Rage3D is promoting NVIDIA's NV30 as the next great thing, thus embarrassing ATI in the process, why should ATI send them one of the first RV350 boards and treat them "special"? Tom's, HardOCP, AnanTech and Rage3D. Based on hits alone, who does not get a board? Rage3D. They only have a board because they are a "fansite". You want to be a unbiased 3DGPU/NVNews/Rage3D editor, great, go work for a site without ATI or NVIDIA product names/recognized-acronyms in the URL and compete with all the other unbiased sites on the web and see what you get from ATI or NVIDIA in the process. IMO, 3DGPU is a "small site" compared to NVNews but I think Matt/Brian Evans wants to hold on to their NVIDIA affiliation because, really, what presence on the web would they have if they don't? Are they willing to let go and, hence, work harder in order to build relationships with various board vendors in order to feed their video card hobby and/or have a presence on the WWW?
If you want to play that kind of game, then stick to that game. It is a two-way street. If your website's URL automatically and inadvertently promotes a hardware company's cause, do not try to claim to be independent - it won't work, even if I may personally feel that Matt or MikeC or Icheumon would do a fair job reviewing video cards regardless of the vendor. Search engines don't tell you that
About Anand mentioning NV30 in a ATI review :
If Car and Driver does an article on the new Ford Explorer and state in the article:
It has more horsepower than the Chevy Tahoe, its biggest competitor.
It has more interior room than the Tahoe, its biggest competitor.
It gets better gas mileage than the Tahoe, its biggest competitor.
It has more comes in more colors than the Tahoe, its biggest competitor.
... are they fan boys?
If they state :
Chevy has a new SUV coming that promises more horsepower?
Chevy has a new SUV coming that promises more room?
Chevy has a new SUV coming that promises more gas mileage?
After talking to Chevy, is that OK to do with out the car? What if this SUV has been profiled by Motor Trend, 4 Wheel and Off-road and Truck Illustrated already and is public knowledge. Should they not mention it until they talk to Chevy or Chevy sends them one? They can go to the Chevy website and find out the specs and compare them too. Right? If Chevy refuses to return emails and calls, should they not write the article at all? What is the difference with graphics cards?
I'm sorry if the above appears to not answer Fuz's question but I think there are more "hidden" answers to Fuz's "cut and dry" question.