Well, 2010 was an anomaly as it was the introduction of Snapdragon devices.
Agreed. Qualcomm was very strong with the MSM72xx in 2009 and is doing well with the MSM7x30/M8x55 in 2011 though... and it could actually be argued that the MSM7201A and MSM8x55 were high-end solutions in early 2009 and early 2011 respectively because OMAP3 and Tegra 2 weren't available yet in January of these years. And in 2008, the MSM72xx was clearly a high-end solution, and it dominated the Windows Mobile and early Android markets. So Qualcomm has a long history of being very competitive in the high-end at least.
Well, my point is that obviously there isn't a clear preference for integrated modems at the high end. Else the A-series would be relegated to being a tablet-part only.
Agreed, although I think it's even more correct to say that OEMs care more about having a good 21Mbps baseband than they care about saving a few dollars.
Well the point was, why acquire baseband technology at all? It's not nearly as profitable as app processors and requires a completely different skillset and organization than what nVidia does. Moreso, Icera wasn't exactly making money hand over fist despite their die size and power advantages. nVidia obviously has no trouble getting working reference designs using any other baseband company, nor would they have problems partnering with whomever bought Icera to provide modems.
I maintain that if the idea of single-chip integration in the long-term wasn't part of the decision, it would have never been made. Same for Intel and Infineon as well as Atheros and Qualcomm.
Okay, put that way, I can't really disagree. I'd still frame it slightly differently though:
NVIDIA does not believe anything below the high-end market (depending on your definition that may include the upper mid-range) is worth pursuing in the next 2 years, and they do not believe an integrated baseband will be worth it there for even longer than that. But:
1) They do want to target the low-end market eventually and they know they need an integrated baseband for that. They don't want to be 'locked out' of most of the volume in a couple of years.
2) They fear being 'integrated out': when they started sampling Tegra 1, Icera/Infineon/Ericsson/Qualcomm all had (relatively) slim basebands on their roadmap. Now the first three have been acquired by companies targeting the application processor market and so (just like Qualcomm) it's risky to depend on them in the long-term (and it obviously doesn't help to have to redirect your customers to the sales teams of your direct competitors).
However, unlike the Infineon acquisition (which is definitely about integration in the long-term, sorry if I somehow implied otherwise, the problem for Intel is finding the right time to integrate and as I said that's probably the late 22nm generation), NVIDIA likely wouldn't have done it anyway if the price hadn't been so low and they hadn't been able to justify it financially just on a bundling basis in the short/mid-term.
I don't know about that. 3G chips are cheap enough and integrated options thus far have somewhat lagged behind discrete components (at least on the HSPA side). LTE is a different story. The first to market in this case is the more expensive vendor (qcom) and with a bigger chip. Eventually, the economics may wind down to what 3G is like today.
Strictly speaking Samsung beat Qualcomm to market by a lot...
And that wasn't just a one-off as their solution is also used in the Samsung Droid Charge at Verizon next to a Via Telecom CDMA baseband. And GCT (with LG LTE IP) actually had a LTE data device based on the GDM7240 available at Verizon at the same time as Qualcomm (which they insist truly has integrated RF amazingly enough although I suspect it's still on 65nm).
Also I'm not sure why you say this is somehow different. Qualcomm has always been early to new standards (including WCDMA, HSDPA, HSUPA, and HSPA+) and they've always had bigger chips than some competitors (but also higher performance i.e. channel efficiency) which they partially compensated by a process advantage.
I suppose it's true that certain models (particularly if you just target AT&T) will only need something along the lines of an Icera 50mbps LTE chip. However, this really all depends on what Apple does. If they put out an iPhone with at least universal LTE support for the U.S. bands (mind you, this won't be until iPhone6 at the very least) then others will follow suit.
Actually, unlike their 21Mbps HSPA+ smartphone platform, Icera's 50Mbps LTE solution is mostly targeted at data devices and tablets. It's still based on a 130nm RF chip that requires an analogue baseband which increases their "active but low bandwidth" power consumption by quite a bit compared to their new 65nm 5MHz RF chip. Still before the acquisition they were trying to get smartphone design wins with it (since competitors' power consumption isn't great either) but not as aggressively. They had a 20MHz 65nm RF chip on the roadmap expected slightly before the 28nm baseband but I don't know if they'll bother releasing it before the 28nm baseband.
Anyway smartphone manufacturers have been making tons of variants of the same phone for a long time, and they'll need to do so anyway for Europe and Asia. What's one more variant for Verizon if it saves you three or four PAs (plus a tiny bit of money on the baseband since QCOM likely asks less for GSM-only despite being the same chip)?
More to the point, integrated LTE will arrive to market on 28nm (and be in devices) well before the MDM chip on 28nm. We're really talking about a choice between 45nm LTE baseband vs 28nm Snapdragon with integrated LTE baseband. Or Icera's 28nm baseband I suppose, though as you pointed out, there are certain can-we-trust-this-vendor issues there.
According to the presentation I linked, MSM8960 is 6 months ahead of MDM9615, and it is indeed one of the first LTE solution for smartphones that should genuinely result in good enough battery life.
However it's not the only viable solution for smartphones in that timeframe (besides Icera for 50Mbps LTE). I'm fairly confident the 40nm ST-Ericsson M7400 would be quite a bit better than the MDM9200.