PS3 Euro launch in *April*?

Stringer: I think it's 6 million units by the end of the quarter, worldwide. And then we have got the European launch in April, which is very important to us. I think we have 20 games out there. I assume we're going to increase the number of games.

I did read all the HD DVD excitement, but I think they sold 60,000 discs, and we actually put out a million.

Secondly, there now are 1 million Blu-ray players in the market, and each of those in the United States has a Blu-ray disc because we put Talladega Nights inside. I'd say 90 percent of the people who (own) PS3s are playing that Blu-ray disc on it or playing other Blu-ray discs on it.


Poor old geezer doesn't seem to be quite sure of his memory. And he says 1 million PS3 shipped with Talladega nights when they clearly said before only the first 500k.
 
After the last 2 year you'd figure Sony execs would learn to stop speaking if they really don't know whats going on. He sounds like he is going senile. HD-DVD's are still selling better than BLU-RAY so I'm not sure where he is getting his info from about 60,000 discs sold.

If all of this technical stuff escapes him he should not talk about it anymore.
 
After the last 2 year you'd figure Sony execs would learn to stop speaking if they really don't know whats going on. He sounds like he is going senile. HD-DVD's are still selling better than BLU-RAY so I'm not sure where he is getting his info from about 60,000 discs sold.

If all of this technical stuff escapes him he should not talk about it anymore.

He never claimed having sold them. He just says there are a million br-players (=PS3) out there (=US) which incidentially came with 1 million copies of Talladega Nights (=1M discs).
 
I think it was only the first 500k that came with the pack-in.

He doesn't sound too sure of himself in a lot of the interview, though the April date is quite believable. I know he operates a (very) high level of oversight here, but you'd think he'd have handlers to pick him up on the smaller details here and there.
 
"He never claimed having sold them. He just says there are a million br-players (=PS3) out there (=US) which incidentially came with 1 million copies of Talladega Nights (=1M discs)."

Well what the heck was he talking about with this qoute?

"I did read all the HD DVD excitement, but I think they sold 60,000 discs, and we actually put out a million. "


This makes no sense, seriously he is going senile.

The 360 add on has sold between 92,000-150,000 units depending who you beleive, all of those had the king kong disc in them so if he is referring to that he is again wrong, If he is talking about total hd-dvd discs sales of course he is hugely wrong, if he is somehow talking about hardware sales he is wrong.

What the heck is he trying to say there?
 
Poor old geezer doesn't seem to be quite sure of his memory. And he says 1 million PS3 shipped with Talladega nights when they clearly said before only the first 500k.

Well? Do the current PS3's no longer include a movie then?

@swanlee, don't forget that the interview took place probably just before or at the beginning of CES.

Also, if you think in terms of revenue, then launching the PS3 on 23 of March is similar to an April release. It is the first full month of PS3 sales, and I'm figuring that in he's mind he's just thinking money, money, money, as he has committed himself to bringing Sony back to that 5%.

So we'll see.
 
Well? Do the current PS3's no longer include a movie then?

There were reports back before Christmas of people getting PS3s with no Talladega Nights. We assumed they broke the 500k mark then because it was inline with what they promised.
 
This guy is very much out of touch with reality. Pretty embarassing to have a senior exec be this out of date or misinformed.

Stringer: I think it's 6 million units by the end of the quarter, worldwide. And then we have got the European launch in April, which is very important to us. I think we have 20 games out there. I assume we're going to increase the number of games.

Secondly, there now are 1 million Blu-ray players in the market, and each of those in the United States has a Blu-ray disc because we put Talladega Nights inside. I'd say 90 percent of the people who (own) PS3s are playing that Blu-ray disc on it or playing other Blu-ray discs on it. Contrary to some of the reports, it is an effective Blu-ray player. The people who like Blu-ray are the people who play PlayStation 3, just as people who play PS2s were the early proponents of the DVD format. It drove the DVD format.

I did read all the HD DVD excitement, but I think they sold 60,000 discs, and we actually put out a million. So Blu-ray format is a strong format. You have to have a high-definition television; you have to have an HDMI link up. But if you've seen the Blu-ray disc on the PlayStation, on the television set attached to PlayStation 3, it's a remarkable image.
 
Yeah, this is pretty disconnected for Stringer, but whatever...

Just goes to reinforce that words should be taken more seriously when coming from division heads than from group CEOs. Now, if Kutaragi had been made CEO, I'm sure he'd keep tabs on the console biz down to the number of chips sourced, but he might not keep as close an eye on the movie side of things. Stringer's probably memorized all the box office receipts, but gets the console numbers all jumbled up in his head. Part of it is your job, but in the end where these guys put attention comes down to personal interests as well; it's just human.
 
Yeah, this is pretty disconnected for Stringer, but whatever...

Just goes to reinforce that words should be taken more seriously when coming from division heads than from group CEOs. Now, if Kutaragi had been made CEO, I'm sure he'd keep tabs on the console biz down to the number of chips sourced, but he might not keep as close an eye on the movie side of things. Stringer's probably memorized all the box office receipts, but gets the console numbers all jumbled up in his head. Part of it is your job, but in the end where these guys put attention comes down to personal interests as well; it's just human.

I agree to an extent but i would have expected him to have a better grasp on key metrics for the most important product in the company. I get the impression that he is very confident of the playstation brand, to the point where the details are largely irrelevant, and that the PS3's success is just a matter of course rather than requiring any significant investment in his time or acute understanding of the business.

The playstation's success as a 'matter of course' does seem to be built into the culture at Sony though. I don't think I've ever heard any of them acknowledge competition or market weakness in any interview.
 
Yeah, this is pretty disconnected for Stringer, but whatever...

Just goes to reinforce that words should be taken more seriously when coming from division heads than from group CEOs. Now, if Kutaragi had been made CEO, I'm sure he'd keep tabs on the console biz down to the number of chips sourced, but he might not keep as close an eye on the movie side of things. Stringer's probably memorized all the box office receipts, but gets the console numbers all jumbled up in his head. Part of it is your job, but in the end where these guys put attention comes down to personal interests as well; it's just human.

Stringers background is in media so it's natural for him to understand that side of the business. What is worrying is the total disconnect that seems to be apparent between him and SCEI. There are too many things that have happened for it to seem mere coincidence. Maybe he has just left Ken (or is it Hirai now?) to do as he pleases but maybe a better thing to do would be to keep tabs on the division to make sure they are kept in in check.
 
Stringers background is in media so it's natural for him to understand that side of the business. What is worrying is the total disconnect that seems to be apparent between him and SCEI. There are too many things that have happened for it to seem mere coincidence. Maybe he has just left Ken (or is it Hirai now?) to do as he pleases but maybe a better thing to do would be to keep tabs on the division to make sure they are kept in in check.

I think there's two big things that play into this, to sort of 'allow for' his disconnect.

Firstly, when he was made CEO there was a lot of behind the scenes action that almost led to Kutaragi's departure, as Kutaragi felt, well... that the better man didn't win so to speak. Stringer supposedly worked hard to retain Kutaragi and give him assurances that his hand/vision wouldn't be stayed, and Kutaragi himself reports directly to Stringer outside of the normal chain of command. So... in that sense Stringer has every reason to be informed, but by the same token probably feels comfortable being 'hands off' to an extent.

Secondly, I think if we look back to the single most controversial inclusion in the PS3, it's Blu-ray. This is something that had a beleaguered development, and was supposed to be ready quite some time ago. So you have this whole price/time related issue stemming directly from the Blu-ray inclusion, but as time goes on, it only becomes *more* important for the success of BD rather than less.

I personally think there's a sense out there that if someone 'higher up' had been more hands on, that perhaps the price of the console would be lower, or they wouldn't have done Blu-ray. But I think it's almost the opposite. Stringer himself may be the one that, not being overly used to or familiar with the subsidization model, is hesitant to launch at a lower price with PS3, seeing the direct corelation between units sold and red ink. Secondly, this is a guy that's definitely going to be all about pushing Blu-ray. The console division is an important one, but Sony is increasing it's margins and getting it's act together quite rapidly in their other sectors; Playstation is probably viewed as a division that can be asked to make some sacrifice this gen to further Sony's goals in the - likely perceived as more important - format war.

A lot of what plays out this gen with Playstation will come down to the efforts of the Sony Worldwide Studios; I think more than in past gens, they'll be the ones that either come up with the killer apps that spur outside development progress as well, or, they won't...
 
What happens when senior figures make mistakes like this - is there some sort of reprimand or is it just business as usual?

Reprimand? No... afterall, there's no one above him to hand down the reprimand.

*Any* senior exec would be immune to reprimand though, those upper circles are just too clubby; they'd just feel stupid and embarrassed. And ultimately, they were just honest mistakes.

But Kutaragi's probably on the phone being like: "Pay attention!"
 
Part of it is your job, but in the end where these guys put attention comes down to personal interests as well; it's just human.
I agree this man has a pretty broad field to cover as well, he is probably not uptodate with the details of each and every bundle they ship.

I am more worried about Peter Dille (VP of Marketing SCEA), who managed to get both the resolution and framerate of one their most anticipated titles (Motorstorm) wrong at CES at Las Vegas. Someone should buy him a subscription of Edge, it´s not the first time that man put his foot in the mouth.:???:
 
CEOs that are not on top of the details should answer these questions as vaguely as they can.

I don't know why he got into specific dates and numbers.

Answers should have been:

We are still on target for our European release.

We have shipped over 2 million PS3s all of which have Blu-ray players. We also gave away Talladega Nights.

It made him look very bad actually.

Speng,
 
Back
Top