That's not as important, as the R&D cost is pretty high compared to the actual chip/board cost. Not having a much faster card would hurt their margins, but it wouldn't prevent it from selling well if priced adequately to the performance, and especially not if nVidia manages to differentiate its products from ATI's in meaningful ways.Because of delaying, having much bigger and more expensive to produce GPU... NVIDIA won`t be able to sell it`s GPUs on the same price as Rv870 so who will buy more expensive card which isn`t significantly faster than competitors one?