The market for $1,000+ graphic cards are miniscule. Both the 4080 and 4090 are less than 2% combined on Steam Hardware Survey. It's weird how much attention flagship graphic cards get when so few have them. I wouldn't exactly call that high demand but rather restricted supply.
It also highlights the issue with these new vendor specific "improvements" that really can only run at usable performance on the top-end of hardware. Things like real-time ray tracing and now MFG are just buzzword checkboxes on everything else than the ridiculous high-end market.
The majority of gamers have xx60 series graphic cards, be it 1060, 2060, 3060, 4060 and their laptop variants.