I agree that the market is changing and IMO MS is changing with it a lot better than Sony is.
I truly believe that at the end of the day we are going to be using multi-function equipment with digitally purchased content and MS is closer to that vision than Sony at the moment.
How so? They have no mobile traction, Surface was a complete flop and their attempt at a phone OS is dead in the water. They needed to buy Nokia just to mop up the dregs left by everyone else.
If the mobile market were Jabba then MS is Salacious Crumb!
Sony has a, now, much stronger mobile division with some very good products out there. They have the Vita in the AAA mobile gaming space and soon they'll have the VitaTV in the AppleTV, GoogleTV space. At a far more attractive price with a boatload more content. They are already integrating TV's with Tablets, Mobiles, and gaming devices. MS have a vision and some words on paper and a very weak, apart from the now tarnished Xbox brand, foothold in consumer space. It's no contest at the moment.
The only reason MS did a 180 is because they need the diehard gamers during the launch period and diehard gamers hated the old policies. If MS comes out of 2013 having sold as many boxes as Sony in the US/Canada/UK, then they've achieved their goals. Network effects will take over from there.
The reason they did multiple u-turns is because they lost their bottle, and integrity, and totally screwed up the message for the xbone.
They don't have the advantage of rushing out a product a year early and then have their opposition mess up completely. The show is definitely on the other foot this time around.
This is a business and business is about profits. MS doesn't care about selling an X1 to a poor farmer in Bulgaria that won't subscribe to Live. Let Sony have that money sink of a customer.
That's basically what happened last generation - Sony got stuck with most of the consumers that weren't willing to spend money. Even though they sold just as many consoles as MS world-wide, MS was $3 billion in the black and Sony was $3 billion in the red.
No one knows what's going to happen. Right now diehard gamers are shaking their heads thinking that MS is charging $100 more for a 30% less powerful system, when it's quite possible that a year from now joe family guy will be asking why Sony didn't include all of the things MS is offering for a mere $100 more.
If the $100 matters to you, then you aren't likely MS's target customer.
It's that kind of arrogance that has done so much damage to MS recently. 'Deal with', 'Buy a 360' etc. Every $ counts and every customer is a potential agent for positive marketing. Discounting anyone is shortsighted and foolish.
At the moment they appear to be trying to act positive, but they are constantly undermined by over zealous representatives talking bollocks and it's apparent they are still flailing around trying to get their act together.