MS aiming for "kids market" as well?

EndR

Regular
Well, a well diversified games portofolio dosen´t hurt MS at all, on the contrary.
Maybe this can help out in some ways:


Microsoft has signed a deal with children's entertainment provider and merchandiser 4Kids Entertainment to develop a new children's entertainment property.
The deal means that 4Kids will act as a global licensing agent for the upcoming property for Microsoft Game Studios. It will not only encompass videogames, but also all broadcast, video, music and merchandising licensining rights....The rest is here:
http://www.next-gen.biz/index.php?option=com_content&task=view&id=2062&Itemid=2
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For upcoming property for MGS? A new Banjo anyone? Or.. dare I say it.. Blinx 3?? ;)
 
EndR said:
For upcoming property for MGS? A new Banjo anyone? Or.. dare I say it.. Blinx 3?? ;)


Reading problems?

Microsoft has signed a deal with children's entertainment provider and merchandiser 4Kids Entertainment to develop a new children's entertainment property. The deal means that 4Kids will act as a global licensing agent for the upcoming property .

How could it be MGS, Banjo, Blinx, or any other current IP if it's a NEW property?
 
Powderkeg said:
Reading problems?



How could it be MGS, Banjo, Blinx, or any other current IP if it's a NEW property?

Speculations from my part, my bad,,,
(although, a new Banjo would fit in that category.. Rare is "rumoured" to be working on one)
 
i never could really understand why sony or ms has been igroring younger segment of the demographic for long time. Properties such as pokemon or yu-gi-oh are perfect examples of how to reach high sales numbers without big holywood type budgets. If nintendo still a profitable it's mostly due to its control/domianace over younger segment of the market.
 
A $5 game for little johnny on XBLA i'm sure sits much better with parents than the $20, $30, $40 theyll spend on some kids titles in the store. Given kids' attention span they may get the same mileage out of the $5 one as well.

ON a side note, I wonder if XBL games will ever be online-only. Meaning that you never download them, you play them in realt time via your BB connection.
 
What new property has 4kids made? Everything I have seen so far is either shows translated from Japan or old cartoon series redone. If you can name one I'm betting it doesn't bode well for MS quality wise.
 
<nu>faust said:
i never could really understand why sony or ms has been igroring younger segment of the demographic for long time. Properties such as pokemon or yu-gi-oh are perfect examples of how to reach high sales numbers without big holywood type budgets. If nintendo still a profitable it's mostly due to its control/domianace over younger segment of the market.

In MSFTs case, I'm not quite sure why they haven't just inked a deal with Nick/Nick jr, taken all of their flash games and just thrown them on live arcade.
 
propeties like animal crossings, nintendogs, pokemon are million sellers in every market that they are released in, how many other games can do that? most of the cartoon,kids show based games (like sponge bob,etc) manages to sell more at least couple of hundred thousand no matter what platfrom they are for (or how crappy they are:)) . I can't help but feel like sony and ms are missing a chance by not fully capitalizing on this highily profitable segment of the market.
 
As far as I'm concerned, MS has no real interest in kids market. Just look at the disc scratch issue and the way they handled it and its obvious. To kids, console == toy.
 
rounin said:
As far as I'm concerned, MS has no real interest in kids market. Just look at the disc scratch issue and the way they handled it and its obvious. To kids, console == toy.

why does it matter when these games can simply be downloaded from XBLive?

I wouldn't be surprised to see Gates offer free educational games for download for all children.
 
4Kids distributes Pokemon don't they?

Maybe the new IP is Blue Dragon. They're already making manga, they want it to be a smash hit, it's looks would be suited to a cartoon....
 
scooby_dooby said:
why does it matter when these games can simply be downloaded from XBLive?

I wouldn't be surprised to see Gates offer free educational games for download for all children.

1.) The article doesn't state how the games will be distributed so I'll take the assumption that it will be distributed as normal games
2.) "Market" implies charging for products. In this case kids products.
3.) If downloaded, would require HD-equipped xbox. Apart from being an over $500 "toy" this makes it even less kids friendly than it already is.
4.) As far as I know, the Xbox live market is not exactly kidproof. This is provided that these kids games will be for download from xbox live of course.
 
rounin said:
1.) The article doesn't state how the games will be distributed so I'll take the assumption that it will be distributed as normal games
2.) "Market" implies charging for products. In this case kids products.
3.) If downloaded, would require HD-equipped xbox. Apart from being an over $500 "toy" this makes it even less kids friendly than it already is.
4.) As far as I know, the Xbox live market is not exactly kidproof. This is provided that these kids games will be for download from xbox live of course.

Assume whatever you want, your point is weak as hell.

The OP in this thread refers to MS specificaly making plans to market to kids, how they'll do it is irrelevant. Point is, your assertion they are not interested in marketing to kids is clearly wrong...

The console scratching was a mistake, does it make them unable to market to kids? No. Does it mean they never planned to market to kids? No. Does it mean anything at all? Not really.
 
I see this 4Kids announcment as something that helps "pushing" a new IP. As the article says, 4Kids has helped pushed franchaises like turtles, yu-gi-oh etc...

so if MS/Rare are working on something that is aimed for the younger demographics, the the 4Kids channel is a way to push it further..
 
scooby_dooby said:
Assume whatever you want, your point is weak as hell.

The OP in this thread refers to MS specificaly making plans to market to kids, how they'll do it is irrelevant. Point is, your assertion they are not interested in marketing to kids is clearly wrong...

The console scratching was a mistake, does it make them unable to market to kids? No. Does it mean they never planned to market to kids? No. Does it mean anything at all? Not really.

My assertion was they they have no real, strong intentions of marketing to kids because if they had they would have made the thing more kid-friendly which it clearly is not at the moment due to the points I raised. Your assessment of my assertion is clearly wrong and weak ...
 
rounin said:
My assertion was they they have no real, strong intentions of marketing to kids because if they had they would have made the thing more kid-friendly which it clearly is not at the moment due to the points I raised. Your assessment of my assertion is clearly wrong and weak ...

Kids are not retards, any kid over 4 years old can be told not to move the console while it's on or it will break and ruin your game. So there goes point 1.

Point 2: X360 is extremely kid friendly which is why the 360 has built in parental controls allowing you to set the ESRB rating for games your kids can play, lets you set the ratings for DVD's which they can watch, it allows you to limit what types of content they can download off of xbox live, it allows you to approve/monitor your kids friends list, it allows you to shelter your kids from any unwanted communications/friends requests, it even allows you to be the one who 'approves' friends requests for your children.

Seems like MS went to an awful lot of trouble to protect kids if they are not planning on marketing to them....Point 2 flies out the window...

Family Settings for offline games and entertainment

Xbox 360 offers you five ways to customize your offline gaming and entertainment environment:
• Game ratings: Xbox 360 reads from each game's disc what game rating the game has received. Select the games you prefer your child to play, from EC (Early Childhood) to M (Mature).
• DVD movie ratings: Xbox 360 recognizes the United States' Motion Picture Association of America (MPAA) ratings that are encoded in many DVDs (not all DVDs encode their rating, however, so in those cases the DVD will play by default). Depending upon the movie you've chosen, you can set Xbox 360 to play R, PG-13, PG, or G-rated films.
• Original Xbox games: Original Xbox games do not include the same kind of encoded data as Xbox 360 games, so Xbox 360 cannot determine the game ratings of original Xbox games. Therefore, you can either disallow all original Xbox games, or allow all of them.
• Set pass code: Log in with your Passport Network account to set a separate pass code that can help protect your Family Settings. Your Passport Network account helps ensure that you're the only one who can access or change Family Settings you've selected.
• Turn off Family Settings: No kids? No problem! You can turn off Family Settings any time you like.
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Family Settings for online games and interaction

Xbox Live expands the gaming experience to the Web. When you log onto Xbox Live with your Passport Network account, use Family Settings to create an online experience that is appropriate for your family. Use these features to help keep your kids' experience a positive one:
• Online gameplay: Before you can play multiplayer games online, you need an Xbox Live Gold Membership, which grants you access to the online Xbox experience, including instant messaging with other gamers, chats, tournaments, special online programming, and much more. Once you've signed up, this option allows you to decide if your child can play Xbox 360 games online as well as original Xbox Live-enabled games that are Xbox 360-compatible.
• Privacy and friends: This option allows you to approve your child's online friends. Let your child communicate with anybody, or only with their friends; decide who can see your child's personalized gamer profile; decide whose gamer profiles your child can see; and control who sees your child's online or offline status.
• Communications: Select "Everyone" to allow your child to communicate with anyone on Xbox Live, choose "Friends Only" to allow your child to communicate only with people on their friends list, or select "Blocked" to block everyone from communicating with your child. No matter what the setting, your child will still be able to receive new friend requests (but it remains up to you to approve or block them).
• Content: The Content controls help you set limits on the kind of downloadable items your kids can access. You can choose to allow your child to go to Xbox Live for downloadable game updates, demos, and other for-fee content, as well as whether your child can download member-created content from other Xbox Live users. Here Family Settings act as a filter for what kids can or can't download onto the Xbox 360 console.
 
rounin said:
My assertion was they they have no real, strong intentions of marketing to kids because if they had they would have made the thing more kid-friendly which it clearly is not at the moment due to the points I raised.
Microsoft Game Studios has already agreed to create comics based on Perfect Dark Zero, a cg film and comics based on Kameo: Elements of Power, and now a "unique children's entertainment property" is being created in collaboration with 4Kids(the guy who marketed pokemon in us) and you say they have no real intention of marketing to kids!? I know the image of xbox do not go well together with the kiddie image but don't forget that rare is a part of msgs and most of their games are mainly targeted towards younger demographics(banjo kazooie, grabbed by the gholies)
 
<nu>faust said:
Microsoft Game Studios has already agreed to create comics based on Perfect Dark Zero, a cg film and comics based on Kameo: Elements of Power, and now a "unique children's entertainment property" is being created in collaboration with 4Kids(the guy who marketed pokemon in us) and you say they have no real intention of marketing to kids!? I know the image of xbox do not go well together with the kiddie image but don't forget that rare is a part of msgs and most of their games are mainly targeted towards younger demographics(banjo kazooie, grabbed by the gholies)
Well...that's a nice little pile of evidence you;ve created there...but need I remind you? The console scratches discs when moved...CLEARLY it is not being marketed at children, despite what your so-called 'facts' may indicate :p
 
scooby_dooby said:
Kids are not retards, any kid over 4 years old can be told not to move the console while it's on or it will break and ruin your game. So there goes point 1.

Tell me this with a straight face. Do you have kids? Have you even had interactions with kids? I really doubt it. Ask Digiwanderer on what he thinks of your assessment. Even teens and adults have and will continue move the x360 before they learn their lesson.

http://www.rage3d.com/board/showthread.php?t=33839388 The 360 will scratch with as much as a slight tilt. (note this is the only thing I have claimed as "fact" much as you like to put quotes in my mouth so to speak ;) )

Consider that this is a toy. A toy is something you allow kids to play with. Put an xbox in a kid's/teen environment and it won't last.

Want something marketed / designed with kids in mind? Take the GC. X360 doesnt come close.

If you still don't get my point (not "facts") then I'm sorry I can't help you.
 
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