Warner to Unveil First Blu-ray/HD DVD Hybrid Discs at CES
In a surprise leak of what could well turn out to be the biggest high-def news to come out of this year's CES, The New York Times is reporting that
Warner Home Video is set to bring the first Blu-ray/HD DVD hybrid discs to market in 2007.
According to the story, the studio is hoping to both calm consumers' fears over the competing next-gen formats as well as spur high-def hardware sales by creating a
Blu-ray/HD DVD hybrid, which the studio is dubbing a "Total HD" disc.
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“The next best thing is to recognize that there will be two formats, and to make that not a negative for the consumer," said Meyer. "
We [Warner] felt that the most significant constituency for us to satisfy was the consumer first, and the retailer second. The retailer wants to sell hardware and doesn't want to be forced into stocking two formats for everything. This is ideal for them."