I'mDudditz!
Newcomer
While "lead designer" or "lead system architect" or similar likely carries much less of that connotation in peoples minds, if not outright expecation that people in that position are involved in marketing and would engage in marketing hype
I hope this isn't so. Engineer, Architect, lead designer. Doesn't really matter. We know Cerny is a technical guy, not corporate. We know of his technical contribution to the gaming industry over the decades. We know the core principles of the PS5 with its i/o focus was his vision, just as PS3 was Kutaragi's.