Intel 2700G: A threat to Nvidia and ATI?

K

Kristof

Regular
Supporter
Yes, yes... why would I post this 8)

http://www.tomshardware.com/hardnews/20040412_000002.html

And :

http://www.tomshardware.com/hardnews/20040412_000001.html

Including pricing info in this one :

http://news.com.com/2100-1006_3-5189764.html?tag=nefd.top

And to clear up some confusion :

http://www.theregister.co.uk/2004/04/12/intel_ships_bulverde/

QUOTE : Intel nicely cleared up for us the codename confusion that has surrounded the 2700G. Readers may recall Intel COO Paul Otellini discussing the part in January under the codename 'Carbonado'. Later, it appeared to change to 'Marathon'. Now the truth can be revealed: Marathon is the 2700G, Carbonado is Intel's wireless PDA reference platform built around Bulverde and Marathon.

http://www.theinquirer.net/?article=15283

http://times.hankooki.com/lpage/tech/200404/kt2004041217492211780.htm

QUOTE : Such companies as LG Electronics and Pantech Group, however, plan to use the processors and accelerators for export items, especially for the Europe-dominant global system for mobile communications (GSM) phones.

http://www.darkcrow.co.kr/Home/home.asp?idx=#3016

K-
 
Uhm... and it's a threat because of...?

The IMG IP licensing part sounds promising, but without any detail on the actual product... "game console performance" does not sound particularly threatening on its own.
 
I'd be surprised if Imageon 2300 was higher performance than even the lowest MBX. Hopefully I'll be able to dig up some more details on Imageaon this week and get a better understanding of where these mobile parts lie.
 
Tim said:
Kristof said:
Yes, yes... why would I post this 8)

http://www.tomshardware.com/hardnews/20040412_000002.html
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Sounds like a Kyro for handhelds made by Intel. Could be a interesting matchup against the GoForce and IMAGEON.
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That's exactly the misconception IMHO here and probably the reason why Kristof posted the thread initially. If IMG won't come up with a way to set the record straight, people will continue to think that MBX is a KYRO or Dreamcast in SoC format.

Peddie calls it "dated technology"; I'm not so sure either GoForce or Imageon on the other hand is what one would call recent technology, rather the vastly opposite.
 
LOL. I should look more carefully before I post.

Is it basically MBX Lite, Kristof? And what's it clocked to? 100Mhz to match the FSB?
 
 
From the first link Kristof posted (THG):

While we were impressed with the chip's performance, analysts remain cautious. Jon Peddie, President of Jon Peddie Research believes that Intel might be creating much more hype around the 2700G than its technology deserves.

According to Peddie, the chip is "based on the licensing of intellectual property (IP) of Imagination Technologies' PowerVR MBX processor." The PowerVR architecture of the UK-based firm originally was used in Sega's Dreamcast console and was also licensed by Texas Instruments in April 2003 for use of next generation OMAP processors.

Peddie questions the 2700G's limits: "The marketing geniuses at Intel say, that it has console capabilities. The Dreamcast chip is without doubt a great processor. But licensing IP also means that Intel always will get yersterday's technology." According to the analyst, ATI's Imageon chips and Nvidia's GoForce processors are at least as powerful as Intel's new 2700G.

Although ATI and Nvidia might have the better technology, Peddie believes the companies are concerned about Intel's market entry: "I would be worried. Intel has a hell of a marketing machine," he said. "You don't always have to have the greatest product, if you have the marketing power available."

ATI's and Nvidia's greatest advantage in a potential battle with Intel is time. Both companies already have established their contacts in the industry - ATI through direct partnerships and Nvidia through the acquisition of MediaQ, a leading graphics chip supplier in the handheld industry. While both companies might have their products in place as early as end of 2004, Intel still needs to get its 2700G chip qualified with system builders - a process which can take up to two years.

No matter, if Intel can trump its lack of technology with marketing or if ATI and Nvidia will be able use their current market position to come out on top, the mobile graphics space will be interesting to watch in the months to come.
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Wow what an informed article... oh and don't you just LOVE analysts :rolleyes:
 
Teasy said:
From the first link Kristof posted (THG):

But licensing IP also means that Intel always will get yersterday's technology."
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So far, that has been true.

Basically, it sounds like he's a little bit skeptical of the IP business model in the PC space....and I don't blame him. ;)
 
PC space? Where?

Id like mr. Peddie to point out which parts of the featureset of the MBX is not up to date with the ones from their competitors. Then again, I wouldnt particularely mind seeing pigs fly either.
 
kemosabe

While I'm not in a position to defend his comments, Jon Peddie is not your ordinary analyst
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That may very well be the case. However in this case Mr Peddie really doesn't know what he's talking about AFAICS

Joe

So far, that has been true.
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So far in the PC space PowerVR based chips have used yesterdays technology. But that hasn't been the case in all markets (console, arcade). Also MBX is clearly not yesterdays technology in the handheld market.

BTW, just to be clear, I bolded that text more to highlight the fact that Mr Peddie seems to believe MBX is basically a DC chip. Rather then to disagree on the old IP licensing means big delays and old technology argument.
 
Joe DeFuria said:
Teasy said:
So far in the PC space PowerVR based chips have used yesterdays technology.
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That's all I'm (and I bleieve Peddie) is referring to.
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Peddie questions the 2700G's limits:...
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In the PDA/mobile market ATI/NV are way behind in terms of feature-sets and or functionalities with their sollutions compared to MBX. Since when is the 2700G a PC graphics sollution?
 
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