Why wait until now to do PVR? Why not build it in at launch, because it must have been the plan for a while?
The PVR - it looks simple, but within it there's a lot of licences that you have to obtain. Sometimes you're just not sure if you're going to get that licence. There's also things that are very complex - you're Eurogamer, you know what Europe is like - we have to get safety compliance on a thing like a black box from, I don't know, fifteen or sixteen independent bodies, and this has then to go to Sony in Tokyo and it has to be tested for heat and breakage and all sorts of things, so it doesn't have sharp edges.
We were not confident when we launched PlayStation 3 that we would be able to pull it off. We are now, and we decided that rather than launch it with all the software in peak going into November-December, we'd build up the installed base to Christmas, and then we'd put it out in January-February, which is what we're going to do, and people would then be able to buy it.
What sort of Digital Rights Management are you and Sky going to exert over the content distributed via PVR?
Initially we will be using a proprietary Sony DRM solution, and then we're probably moving to another proprietary Sony DRM solution. At the moment, I could tell you - I can't give you the names, but initially it would be Device DRM, and moving to Domain DRM.
