[...]
Driver Heaven: With this merger, and the amalgamation of engineering finesse what are the benefits to both GPU and CPU core design? Obviously you cant go into detail regarding forthcoming products, but can you even explain the possible benefits?
Dave Orton: Sure. Even when companies share parts of the PC ecosystem and work together to ensure compatibility, for competitive reasons core architecture and intellectual property are not shared. This sets up the ongoing scenario of only being able to optimize our performance based on what has been shared.
One of the most exciting aspects of this merger is the removal of all barriers, meaning that we will be able to fully optimize ATI’s chipsets and GPUs with AMD’s CPUs, and AMD will be able to architect the CPUs with a new insight into the graphics needs. Computer users will immediately see performance boosts, better power management, and fewer if any compatibility issues.
Down the road, the combined might of our engineering teams will integrate the CPU and GPU. That has the potential to completely redefine segments of our computer industry.
[...]
), Dave Orton post the AMD-ATI announcement. Thanks to the Tech Report for the link. :smile:
