MS will have the same problems with the XSX though. Their dye is supposed to be considerably bigger and they're using NAND and GDDR6 as well (don't know if XSX also has DDR4). The XSX BOM could be well over $500. I had thought Sony would go for $399 and MS $499. The BOM I take it just accounts for the cost of the parts and manufacture of the console. Storage, shipping, marketing etc. will be on top of that? If it were $450 for the PS5 all in then I could see them maybe selling at $399 and taking the loss in the short term to maintain their market position.Yes they seemed/seem to aim for the same BOM as PS4, price spikes, SSD/NAND and DRAM prices up that somewhat.
When they took the massive hardware losses they did on the PS3 they weren't charging for PS+ and there was no PS Now subscription. In the here and now they make money in more ways than from hardware and games sales. Subscription services may allow them to eat the $50 loss on hardware (until savings come in on the components over time). Where MS will launch at is another thing entirely though. They could launch at $499 and have to take some losses as well. If MS could get within $50 of the PS5 and the TFs do line up at 9 vs 12 then I think that would be a good result for MS. If the price delta is $100 then the PS5 may have the performance/price sweet spot.