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ATI to introduce Radeon 9500 in mid-3Q
Graphics chip designer ATI Technologies has scheduled to introduce a new R300 core-based chip, the Radeon 9500, around the middle of the third quarter, company chairman and CEO Ho Kwok-yuen told DigiTimes after a new product presentation in Taipei.
Though based on the same R300 core, the Radeon 9500 will be priced lower than the company’s top-end Radeon 9700 and offer certain specification variations and a different pin count. ATI said that it would announce the official quote in mid-August.
ATI’s decision to launch the Radeon 9500 is regarded as a move to fill the gap between its current target market segments. The Canada-based company only recently launched three new products – the RV250 core-based Radeon 9000 and Radeon 9000 PRO in one line and the R300-incorporated Radeon 9700 in another – with respective card prices reaching US$109, US$129 and US$399. As the price differential between the two lines is US$270, ATI needs to introduce another medium-range to high-end product to cover the US$200-300 segment, which is the primary battleground in the present marketplace.
Given its marketing position, the Radeon 9500 is expected to compete directly with Nvidia’s GeForce4 Ti 4200 chip. As integrated chipsets like Intel’s 845G gradually impact shipments of low-end graphics cards, manufacturers have started adjusting their portfolios to accommodate more higher-end products. The GeForce4 Ti 4200, given its better price/performance, has been gaining in popularity. According to Nvidia, its shipment ratio of the GeForce4 Ti 4200 chip is now closing in on that of the cheaper GeForce4 MX 440.
Before unveiling its new-generation chips, ATI already stopped placing orders for Radeon 8500 products, sources said. ATI evidently decided to launch the Radeon 9500 slightly later than the three chips it recently launched so as to not affect the clear-out of Radeon 8500 inventory.
http://www.digitimes.com/NewsShow/Article.asp?datePublish=2002/07/31&pages=04&se q=21
Graphics chip designer ATI Technologies has scheduled to introduce a new R300 core-based chip, the Radeon 9500, around the middle of the third quarter, company chairman and CEO Ho Kwok-yuen told DigiTimes after a new product presentation in Taipei.
Though based on the same R300 core, the Radeon 9500 will be priced lower than the company’s top-end Radeon 9700 and offer certain specification variations and a different pin count. ATI said that it would announce the official quote in mid-August.
ATI’s decision to launch the Radeon 9500 is regarded as a move to fill the gap between its current target market segments. The Canada-based company only recently launched three new products – the RV250 core-based Radeon 9000 and Radeon 9000 PRO in one line and the R300-incorporated Radeon 9700 in another – with respective card prices reaching US$109, US$129 and US$399. As the price differential between the two lines is US$270, ATI needs to introduce another medium-range to high-end product to cover the US$200-300 segment, which is the primary battleground in the present marketplace.
Given its marketing position, the Radeon 9500 is expected to compete directly with Nvidia’s GeForce4 Ti 4200 chip. As integrated chipsets like Intel’s 845G gradually impact shipments of low-end graphics cards, manufacturers have started adjusting their portfolios to accommodate more higher-end products. The GeForce4 Ti 4200, given its better price/performance, has been gaining in popularity. According to Nvidia, its shipment ratio of the GeForce4 Ti 4200 chip is now closing in on that of the cheaper GeForce4 MX 440.
Before unveiling its new-generation chips, ATI already stopped placing orders for Radeon 8500 products, sources said. ATI evidently decided to launch the Radeon 9500 slightly later than the three chips it recently launched so as to not affect the clear-out of Radeon 8500 inventory.
http://www.digitimes.com/NewsShow/Article.asp?datePublish=2002/07/31&pages=04&se q=21