Analyst: Sony cannot compete with M$$$ in the future!

chaphack

Veteran
Posted in another forum, you have analsyt from Japan fearing about the future of Sony

I agree.

1) Investing billions in Cell and thereafter whatever network projects is a big risk for a traditional electronics group, even if PS2 is crushing all presently.

2) MS indeed, has the money to play around. They might want to up the stakes and confirmed the push for Xbox as their next big thing, alongside with Windows.

Its a hefty risk imo, if Sony pulls it off, they might just stay tops for a good while. :oops:
 
Sony actually invested billions into PSX as well. The upstart for PSX project was somewhere around $500 millions. And Billions went to PS2 as well.

So Billions into PS3, is really nothing special.

After Xbox, I think MS should realised that plunging billions, don't always work, so they will be more cautious about it.
 
chaphack said:
I agree.

1) Investing billions in Cell and thereafter whatever network projects is a big risk for a traditional electronics group, even if PS2 is crushing all presently.

You have no idea how beneficial actually cell can be for sony. Sony is not just a video game company but is into many other areas too.
Sony gets a very scalable processor in form of from "cell" processor, which has a lot of potential for sony as it can use the same core for its dvd player , ps3, digital cameras and TV.

e.g. TV uses cell with 1 core
Digital camera with 2 cores
PS3 with 4 cores

This are some of the possibilities. As sony can share the development cost of the CPU core for all its devices. As I see it , sony will have a same version of embedded OS ( probably Linux ) running on all its devices.

This is just my assumption but if that is what happens then billions invested in "cell" by Sony is quite generous. You are seeing "cell" only from the video game console perspective but are ignoring the possible other uses of it.
 
Sony may not be "competitive" in terms of raw available money with Microsoft - they do have many other things that are just as important aswell. One of those things, is the respect of many millions consumers outthere. Their products vary from televisions, hifi equipment onto one of their first and biggest successes, the walkman. On top of that, their PlayStation brand that is a huge success and a powerful gateway that could pave the way for many things to come.

The Cell processor which is a risky venture, of course, may also be the triumph Sony gets over its competitior Microsoft. This processor will allow them to connect their entire consumer electronics, which in turn would make it more attractive for consumers to buy even more sony products (or CELL equiped devices from other brands). If CELL is the success it potentially very well could become, they would definately licence it to other brands which in turn means money again. Basically, a PS3 owner will see the benefits of owning other CELL devices: get a CELL deviced digital video camera and connect it to the PS3. Get a PDA to send digital content to your Sony WEGA or any other Cell equiped device. Heh, have Aibo bark if you have new voice message waiting on your CELL equiped hifi system. Any company will have it hard to compete money wise with Microsoft - not many companies though have the mindshare and brand recognition that Sony does and that can be equally if not even more powerful than just money.

Microsoft, while being a rich company, can't buy its success in everything. It took them several attempts to gain a successful foothold into the PDA market with their Windows CE OS. They dumped billions into Xbox, which as of yet could be considered a failure in terms of money being spent and how it stands against the competition. It might be selling, but if you take a look at the money that's being thrown at it, I'm sure many will agree it's not really funny. I mean, when was the last time you were able to buy a almost newely released console for practically nothing. Not even Dreamcast was this cheap (in Europe) as Sega pulled the plug. Walk into a shop, buy 4 games at their original price and get a free Xbox with it. Now it's 3 games to make it even more attractive. Sony sold their PS2 for over a year at their original launching price, which was at the time considered to be overpriced by many - yet sales were high throughout the year and continues to sell above expectations today. Sony hasn't felt the need to really push PS2 sales as of yet - with little money, it's still selling more than Microsoft's attempt of "buy games and get a free Xbox" strategy. It's insane really. The relevant question is, Sony has money (though not as much as Microsoft), but is it really that relevant? Sony has shown that they can be competitive while spending less, so I think money isn't really an issue here. Besides, once you consider mindshare and the future plans, I think Sony is in a much better position than Microsoft is. Remember, there's a reason why Microsoft jumped in with Xbox, and it's not only because of it being a profitable one. While Microsoft's dominated markets are damned to decrease in terms of profitability, Sony's one is damned to increase. Considering all that, I'd say Sony's future is far brighter than Microsofts - and money doesn't change that one bit. This is not just about PlayStation, it goes much further than that.
 
The article basically says that Sony cannot win the price war if the MS was to start it. However, there is only so much you can lower the price of your product before it starts being perceived as worthless (heavy price plunges didn't do much for Dreamcast, for example)

Advertising something too much - also not a good idea. People get fed up after a while and start boycotting it.

Basically, there is only so much money can do, and I think all three participants have more than enough to be perfectly competent with each other. Being smart and knowing how to spend that money is what really matters.
 
And an other low for this forum, little chap is having the big boys jumping through hoops again. All it takes is a badly translated japanese article and the opinion from a stock market analyst, who fails to see the big picture...
 
PC-Engine said:
CELL becoming successful in consumer electronic is pretty iffy IMO. Sounds more like a gimmick than anything.

it would be a gimmick to u wouldn't it..... :rolleyes:

to be honest i really don't see Sony taking over the world with a Linux based DO-EVERYTHING-thing much different from Microsoft taking over the world with a Windows based DO-EVERYTHING-thing...

which i think is gonna be good... we're going to have 2 major companies competing to take over the world (in an entertainment kind of environment), making for better products, smaller prices and all good things associated to competition....

then u have Nintendo doing their own thing as usual...

this situation makes me wonder... is there any other company in the world which is powerful-rich enough to try on this HUGE task? we had Sony as the newcomer last generation, we had Microsoft as newcomer this generation, who will be the newcomer next generation or the one after?
 
I think that analyst has underestimated sony, right now they're making about 1B$, and that is do to lower/no profits in its other sectors like consumer electronics.

Next gen the market is going to more than double, that should bring profits 2B+$... that is if they were still getting low/no profit from the other divisions of the company.... In reality it appears sony will begin moving manufacturing of all their chips inside. Doing the manufacturing of their own chips will allow costs of all their electronic components to decrease vastly, and allow for nice profits from all sides. 3-4B+$ profits might not be out of the question by the end of the decade.

Nintendo is also likely to see a rise in profits do to the GBA, a machine that comprises a large portion of the ever growing videogames market, which could also propel it into a formidable force.

Ms which will likely lose billions upon billions on their next console, will be the only one who will seem weaker next gen. in terms of investment capability(There's only so much stock holders are willing to take.).
 
I was thinking it was MS that cant compete with Sony...
they have to lose buttloads of money to sell thier consoles, and even still
they cant sell 1/10th as many as Sony does, I dont see that changing anytime soon...
 
I wonder how that *Analyst* reached at that conclusion :LOL: ....if anything it is PS3 who is almost certain to be the no. one again...!

PS2 is earning billions for SONY....
XB is losing billions for MS....

facts!=conclusion...
 
right, losing billions to enter the race, thats fine, but that cant keep that up every generation, they have to make money at some point, will the Xbox 2 sell well without 3 free games and the price cut in half?
 
PC-Engine said:
CELL becoming successful in consumer electronic is pretty iffy IMO. Sounds more like a gimmick than anything.

Wait, I hate to break-up the MS circle-jerk with rationality, but how can Cell be anything but sucessfull?

Even if every attempt at using it for pervasive computing, digital distribution, everything fails miserably and completely..

Sony's still using their own chips, not others. And as such their profit margin will rise as has been stated... this is win-win.
 
this situation makes me wonder... is there any other company in the world which is powerful-rich enough to try on this HUGE task?
Matshushita. They are arguably the biggest home electronics company (bigger than sony) They tried launching their console and failed, though.
 
marconelly! said:
Matshushita. They are arguably the biggest home electronics company (bigger than sony) They tried launching their console and failed, though.

See also: 3DO.

See also: 3DO's price tag.
 
Sony overtook Matsushita a while ago.

Anyway, when discussing wealth you shouldn't be looking at size. Nintendo is a much smaller company than Sony yet has more money.
 
cybamerc said:
Sony overtook Matsushita a while ago.

Anyway, when discussing wealth you shouldn't be looking at size. Nintendo is a much smaller company than Sony yet has more money.

Actually SONY is only at around $43 Billion and IIRC Matsushita is around $60 Billion. They own JVC now. You have to remember that Matsushita makes a lot of stuff not just consumer electronics.
 
Aiwa has always been Sony sister company.

I think a Matsushita + Sony + Toshiba + IBM + Nintendo tieup would be invincible! :LOL: Sadly, MS will get OWNED OWNED and OWNED all over if that happens. :cry:
 
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