meh, I think AMD need to do more of this stuff, because the reality is the advantages intel have over AMD matter less then the advanatges AMD have over intel to the average punter. AMD need to chance the topic of the conversation.
Let's take it in a different direction, then...
If you were to poll the users at that gaming expo to identify how many of them use a dedicated video card versus use an IGP, how many would claim the IGP?
Without question, the IGP in the AMD is far superior to Intel's current offerings. Does that make the AMD IGP a viable option for the gaming enthusiasts at that expo? Perhaps some of them will be happy to play at resolutions, quality settings and a framerate that are amicable to the AMD IGP.
I wouldn't. However, I am likely not in AMD's target demographic for this platform.
AMD's newest line of processors will be the most interesting to people wanting a cost-effective yet reasonably capable laptop gaming system. In fact, we had a few testing units floating around the office last year (search for my prior posts, you'll find me talking about it) and I really liked the performance. If I were in the market today for a new laptop, a Llano 3850 would be right up my alley -- maybe even with the hybrid crossfire.
For laptops or desktops that are aimed at light casual gaming (flash,HTML5, that sort of thing) Intel and AMD options are going to deliver a similar experience. There simply isnt' enough performance demand at the 'light' level to need all that IGP awesomeness.
Now, in terms of more advanced gaming, I'm not convinced that a huge number of people are going to opt to keep / use the AMD IGP and forego the dedicated card. In my personal interpretation, most of the 'moderate' gamers will pop for a low cost midrange dedicated card, which will wipe the floor with the AMD IGP.
That's my own spin on the situation