But you usually also have to add in shipping to the cost. Even if it is a few bucks cheaper online, it may not be cheaper once it gets to you. And there's also the issue of impatience. If you wait, particularly for a product that looks like it's going to be rather low-volume (though the $399 price is promising...maybe it's not going to be that low in volume...), they may be sold out before you get a chance. I know I had this problem with the GeForce DDR. I didn't want to preorder it, and I ended up not getting one for a while because they were continually back-ordered by a week or two.