I'm having a hard time to see why this should be a benefit for ATi.
It's something that they had to do because of the 0.15 micron process,amount of transistors and clockspeed.
Well, exactly...the benefit to ATI is the last thing you said: clockspeed.
Look at it this way. (I'm going to over simplify things for the sake of clarity.)
For a given number of transistors, you are limited to a certain clock rate in order to stay within certain power consumption limits. We also know that the smaller the process size, the less power consumed.
So let's say you design a 110 million, 0.15 micron part to consume a maximum 40 watts of power, to stay within AGP spec. Say that this would mean a design with a target maxiumum of 250Mhz operation. Any faster and you'd consume too much power.
Now, let's say that on 0.13 micron, you can clock at 360 Mhz (30% faster than 0.15) for the same number of transistors and still be at 40 watts.
But let's take the 0.15 micron case, and say you don't care about the AGP spec and will provide power from the power supply....say 60 watts of power total. Now, you can clock higher than 275Mhz...maybe up to 375 Mhz. (Don't know if the power / clock rate relationship is linear....forgot all elemetary physics....)
So, if nVidia's NV30 stays within AGP spec and doesn't require a connector, then this means that R-300 consumes more power. That means that any inherent clock speed advantage that NV-30 would have over R-300 based solely on process size would be diminshed (or eliminated), depending on actual power consumption differences.