I don't think you can just say "lighting." and leave it at that.
If you got the lightning perfect, but had shit models, then you'd be able to clearly see large flat faces that make up the people...
Same with the textures.
Argh!
Greedy bastards. If they still think they can hold some market power in 10 years by not doing a 'full release' and allowing it to become a commodity, but if it would commoditize the article claims it'd only last 5, what would surpass it in 6 years? Why wont it surpass it in 6 years...