I see IMG just announced Apple have extended their graphics and video licensing agreement.
http://www.imgtec.com/corporate/newsdetail.asp?NewsID=836
Its a one sentence announcement, but the significance of it should not be overlooked.
This is the FIRST time the word "Apple" has been used in an IMG licensing announcement, or indeed referenced in any financial statement since Apple took their first license in 2007. Apple are notoriously secretive, and have clearly told IMG never to mention them by name, even though they contribute around 50% of all of IMG's licensing revenue. The initial licenses only refer to an "international electronics systems company".
Clearly if the announcement was going to be made, then they had to be mentioned by name, as to do otherwise now would be farcical, things have changed a lot since 2007.
However, the fact that they did the announcement at all, might be to allay some of the discussion of Apple having their own graphics IP R&D development program (as opposed to having the necessary resources to implement/customised 3rd party IP),
The contrary view of course would be that Apple are running a two-prong approach, in the event that the mythical inhouse graphics IP doesn't come up to scratch.
http://www.imgtec.com/corporate/newsdetail.asp?NewsID=836
Its a one sentence announcement, but the significance of it should not be overlooked.
This is the FIRST time the word "Apple" has been used in an IMG licensing announcement, or indeed referenced in any financial statement since Apple took their first license in 2007. Apple are notoriously secretive, and have clearly told IMG never to mention them by name, even though they contribute around 50% of all of IMG's licensing revenue. The initial licenses only refer to an "international electronics systems company".
Clearly if the announcement was going to be made, then they had to be mentioned by name, as to do otherwise now would be farcical, things have changed a lot since 2007.
However, the fact that they did the announcement at all, might be to allay some of the discussion of Apple having their own graphics IP R&D development program (as opposed to having the necessary resources to implement/customised 3rd party IP),
The contrary view of course would be that Apple are running a two-prong approach, in the event that the mythical inhouse graphics IP doesn't come up to scratch.