Here is another fun story.
I am a brand manager at a company where we collaborate with various fashion brands. Now every summer we prepare for this Back to School event were we also offer gifts and vouchers to customers who buy schoolwear.
Well, I happen to be involved in the Back to School event, and I proposed that we include a draw competition like last year. Last year we had iPads. Our schoolwear customers can simply complete their details, throw them in a box, and at the end of the event, 5 winners would win an iPad or whatever we choose this year.
So.....at a meeting about the event one suggested consoles,....well, instead of asking ME who is responsible for the event along with my supervisor, they decide to listen to one lady! One lady whose job is to create items and prices in our system, who has zero knowledge about the console market, who does not know the demographics, whose kids own an original XBOX and she has no idea the 360 exists. She says "dont go with XBOX because its old. Playstation 3 is new". Yes...she was talking about XBOX1 vs Playstation 3.
And they agreed with her. And I was like "?????"
So I say "they are both of the same generation. A new XBOX exists. They are both new!. Kids are interested in both", and I wanted to point that, because I had the Kinect Bundle in my mind wanted to check all options in case we went for a console. And of course apparently she was completely ignorant about the subject.
What do I get from my supervisor?
"You only know because you know about technology"
"Its not about technology. I know the console market. I check the market and the demographics"
"Parents dont know about XBOX, listen to her" he says
I tried to explain she was talking about XBOX1, she didnt know that there is a new XBOX in the market, he told me to leave it for after the meeting.
Oh God I was so pissed off that he actually took the advice of some lady who knows the existence only of the original XBOX because thats what her boys own, she has generally limited knowledge about anything and her job isnt even related to setting strategies, reading the market etc etc. She just creates prices and items in the system!!
Apparently my supervisor knows jackshit about consoles, their demographics and the market either.
I was so pissed!! I still am. Its now 4:35 am in the morning here and I cant sleep.
So....I go back to him later after the meeting and I challenged him....and what do you think he does? He asks again the same lady, some other lady who is approaching her 40s who is not even married, and another lady who has kids but hasnt asked her kids what they know and want. The second obviously had no idea she said, the third said "Playstation" because thats the only thing she knew. The second added "well my Kids had an XBOX (Referring to XBOX1) and want to pick a Playstation now. So is the other ladys kids in my office. So Playstation is more popular"
Well...helloooo? You are a small sample? You didnt even know 360 existed?
Kids go with their parents when they will buy a console?The kid will tell the parent what he wants?
And then my supervisor comes back to me and says "See? Parents dont buy XBOX"
I say "when a kid will see the bundle it will be the kid who will pick his parent from his sleeve and say Dad I want this. I challenge you to go to a store at the Mall near us and check for yourself what people buy"
I tell him that the market share is about 50/50, parents buy 360's for their kids, I was considering the Kinect bundle which is a massive success with kids. It was a success with kids and casuals, not with tech freaks! And because the ladies in the office dont know about Kinect that doesnt necessarily reveal anything.
I get the same response "you only now about it (he had no idea what the hell Kinect is) because you are interested in technology, Nobody knows about XBOX in this office"
Oh God!! Then I got a swarm of "expert" opinions from the same non-expert people he asked. Yes the ladies.
I asked do you know Wii? They all proudly replied Yes because they consider theirselves fucking experts....so I say...which one do you think its the most popular with kids? Wii or Playstation? Well they couldnt answer. And I was going to ask them how did they get to know Wii? Wasnt it from their kids? But they didnt let me finish where I was getting at, they bombarded me with their anecdotal evidence and assumptions about what I was going to say
"You dont get what I am saying.I am talking about the market not the technology. People in here dont know. Its an anecdotal sample"
And i get again the response "its because you are the only one who cares about technology".
Apparently I was talking to a wall.
Then they call me a Brand manager.
edit: Is this more suitable for the general discussion forum after all?
I am a brand manager at a company where we collaborate with various fashion brands. Now every summer we prepare for this Back to School event were we also offer gifts and vouchers to customers who buy schoolwear.
Well, I happen to be involved in the Back to School event, and I proposed that we include a draw competition like last year. Last year we had iPads. Our schoolwear customers can simply complete their details, throw them in a box, and at the end of the event, 5 winners would win an iPad or whatever we choose this year.
So.....at a meeting about the event one suggested consoles,....well, instead of asking ME who is responsible for the event along with my supervisor, they decide to listen to one lady! One lady whose job is to create items and prices in our system, who has zero knowledge about the console market, who does not know the demographics, whose kids own an original XBOX and she has no idea the 360 exists. She says "dont go with XBOX because its old. Playstation 3 is new". Yes...she was talking about XBOX1 vs Playstation 3.
And they agreed with her. And I was like "?????"
So I say "they are both of the same generation. A new XBOX exists. They are both new!. Kids are interested in both", and I wanted to point that, because I had the Kinect Bundle in my mind wanted to check all options in case we went for a console. And of course apparently she was completely ignorant about the subject.
What do I get from my supervisor?
"You only know because you know about technology"
"Its not about technology. I know the console market. I check the market and the demographics"
"Parents dont know about XBOX, listen to her" he says
I tried to explain she was talking about XBOX1, she didnt know that there is a new XBOX in the market, he told me to leave it for after the meeting.
Oh God I was so pissed off that he actually took the advice of some lady who knows the existence only of the original XBOX because thats what her boys own, she has generally limited knowledge about anything and her job isnt even related to setting strategies, reading the market etc etc. She just creates prices and items in the system!!
Apparently my supervisor knows jackshit about consoles, their demographics and the market either.
I was so pissed!! I still am. Its now 4:35 am in the morning here and I cant sleep.
So....I go back to him later after the meeting and I challenged him....and what do you think he does? He asks again the same lady, some other lady who is approaching her 40s who is not even married, and another lady who has kids but hasnt asked her kids what they know and want. The second obviously had no idea she said, the third said "Playstation" because thats the only thing she knew. The second added "well my Kids had an XBOX (Referring to XBOX1) and want to pick a Playstation now. So is the other ladys kids in my office. So Playstation is more popular"
Well...helloooo? You are a small sample? You didnt even know 360 existed?
Kids go with their parents when they will buy a console?The kid will tell the parent what he wants?
And then my supervisor comes back to me and says "See? Parents dont buy XBOX"
I say "when a kid will see the bundle it will be the kid who will pick his parent from his sleeve and say Dad I want this. I challenge you to go to a store at the Mall near us and check for yourself what people buy"
I tell him that the market share is about 50/50, parents buy 360's for their kids, I was considering the Kinect bundle which is a massive success with kids. It was a success with kids and casuals, not with tech freaks! And because the ladies in the office dont know about Kinect that doesnt necessarily reveal anything.
I get the same response "you only now about it (he had no idea what the hell Kinect is) because you are interested in technology, Nobody knows about XBOX in this office"
Oh God!! Then I got a swarm of "expert" opinions from the same non-expert people he asked. Yes the ladies.
I asked do you know Wii? They all proudly replied Yes because they consider theirselves fucking experts....so I say...which one do you think its the most popular with kids? Wii or Playstation? Well they couldnt answer. And I was going to ask them how did they get to know Wii? Wasnt it from their kids? But they didnt let me finish where I was getting at, they bombarded me with their anecdotal evidence and assumptions about what I was going to say
"You dont get what I am saying.I am talking about the market not the technology. People in here dont know. Its an anecdotal sample"
And i get again the response "its because you are the only one who cares about technology".
Apparently I was talking to a wall.
Then they call me a Brand manager.

edit: Is this more suitable for the general discussion forum after all?