MS have an opportunity to go for an early introduction of their next-gen console.
Similar to how they introduced the 360 a year ahead of the PS3, which was also their most successful console.
While Sony are busy, designing, building and promoting the PS5 pro, MS can focus on delivering a "true Next-gen experience" whatever the hell that means?!?
for the next generation of consoles.
I also think they have the option to do a split console approach again, but they should do a low-end device, that is actually more mid-range, and then an Ultra-premium device.
I'd love to see them pursue some really advanced packaging techniques to deliver an absolute monster of a console, even if it ends up being $$$.
I'm probably not the main market but I'd be happy to drop $1000 US, for a console that I knew was going to be top end competitive for 3-4 yours.
Chuck it all on a few stacks of HBM, and give it terabytes of BW, put in some really bespoke HW, and then let the PC side emulate it in SW/HW.
If they can convince the market that all cross platform games will always "Plays best on Xbox!"
Weather that's Xbox on PC or Xbox console vs same gen Sony console, - even if it's only for MS studio games, they should be onto a winning strategy.