Looks like EA will be offering their subscription services through Steam and offering new games through that storefront again.
https://www.ea.com/news/ea-and-valve-partnership
Electronic Arts and Valve have partnered to put EA games into the hands of the players on Steam. Starting next spring, EA Access—our ever-growing subscription service powered by great games and member benefits—will be making its way to Steam. EA Access is the first and only gaming subscription service available on Steam, and the fourth platform featuring an EA subscription.
The partnership kicks off with
Star Wars™ Jedi: Fallen Order launching on November 15—and available for pre-order today. In the coming months, players on Steam will also be able to play other major titles like The Sims™ 4 and Unravel
™ Two. Multiplayer games—like Apex Legends™, FIFA 20, and Battlefield™ V—will become available next year, and players on both Origin
™ and Steam will have the ability to play together.