I find it funny that people were saying NVIDIA were not innovating enough "because no fast raster" yet when NVIDIA introduced new things like G-Sync, DLSS or raytracing it's "useless because no one will use them" or "these are something trivial, anyone can do that" or "fake frames!" Even now with 5090, with the new transformer DLSS models and neural textures. I guess it's best to just have super fast 2D sprite engines just like the old NES days, that'd be the most innovative thing ever!
5090 is definitely an iterative product, just making improvements on what already exists. The biggest advancements is probably the scheduling of the "neural shader" stuff so you can have ai workloads in flight with the graphics workloads. But that's usually how gpus go. The really big revolutionary changes are rare. The 50 series is probably to "neural shaders" what the 20 series was to ray tracing. It'll take a while to see how it pans out.