I couldn't help but laugh at the difference between sales of Madden in Japan and US...
No love for American Football
It is even worse than that... I would bet the 10K units sold were mainly US servicemen and women.
But yeah, as much as people complain about Americans not being open to Soccer, JRPGs, etc many polished and deep gameplay experiences based around American tastes get no play overseas. Then again I am pretty sure a great Cricket sim that sold millions of units every year would see similar sales here. Well, not quite as bad, but close.