Correct me if my impressions are wrong here. Isn't this whole situation analogous to the DX 8 sm 1.1 vs 1.4? Nvidia argued that there was nothing that could not be done in 1.4 that could not be done in 1.1. So basically we have a reversal of roles here with ATi and nVidia. If so sm 3 should come off in a similar manner as 1.4 did or no? I suppose it will all come down to developer support if that is the case. Also if nVidia is not able to hold the high end in terms of performance I don't think that boasting sm 3 will help them in terms of maintaining market share. Brandishing ps 1.4 certainly didn't help ATi much with the sales of the R200.