I thought this was a great read. It's the most unbiased report on the whole SM3 better than SM2 debate that I've seen. They discuss the new effects, how it will affect gamers directly, and what this technology brings to the table. All without succumbing to the temptation of being heavily biased for or against the NV40. Not too much new that you can't get by sifting through forums, but it's nice to see it all laid out clearly and concisely.
edit: oops, article is on SM3 not just PS3, so changed words accordingly. ^^
edit: oops, article is on SM3 not just PS3, so changed words accordingly. ^^