There's far less chance of corruption when you're not being sponsored though through advertisers. Things like the Which? magazine that is subscription based can be trusted for fair reviews as they don't lose anything by pissing off manufacturers.
This isn't true, at least for game magazines. The cost of staff, publication, advertising, and other overheard expenses are offset substantially by advertising. This is why you cannot turn more than a couple pages without being smacked in the face by advertising.
In general, I think many of the issues are being overblown. There is a thing called "taste" and divergent standards. Heck, we still have people who
ignore how reviewers determine the value of scores and rant about "no game is a 10!" It is an axe to grind.
And I have no doubt the current perception of reviews by a large number of posters here relates directly to platform affiliation/devotion.
Yes, every review system has flaws. But this isn't limited to games. Yes, not every reviewer is as good as the next guy--some people are better gamers, critics, and writers. Reviewers also have the tedious job of playing a lot of crappy games--or every single game in a genre--so they are jaded and tend to identify differently (one reason I think they put a lot of weight, sometimes too much, on innovation over execution).
And ultimately, comments like "which is one more reason not to pay them close attention" miss the big picture.
With the advent of Gamerankings and Metacritic you get a broad survey of diverse tastes and standards that formulate a general consensus about a games relative quality. Sure, a handful of reviews can suck--but when the industry as a whole gives a game like Lair a 56% you can be sure that, in general, there are issues that a broad spectrum of users have had with the game. There will be exceptions, but that is a definitive trend. Further, experience tells me that some of my favorite games of all time were rated in the 80s. e.g.
Battleifled 1942 averaged an 89% from Gamerankings. Two points on this: I agree with almost every flaw reviewers identified with the game. It is flawed. It is also, imo, one of the 3 best online games
ever.
It is very much like movies: My favorite movie may not be in the top 10 all time, but in general will be recognized as a 3 out of 5 or better. Games tow a tougher line--they aren't quite where movies are due to the nature and evolution in the technical design/limitations of the experience. A game with a great story, acting, and settings (all core and vital to a movie) may still flop due to lack of execution on various levels on the gaming side of things. So there are more variables, as well as different points of emphasis among consumer tastes, so in that regards I think it is highly important to consider (a) the text of reviews, to weigh their relevance to your tastes and (b) get a big picture of how reviewers felt in general. These are reasons we should pay attention to reviews.
Of course now days, for console games, you can just
rent games for a couple dollars and bypass this altogether. And with communities like Xbox Live and PSN there is a strong word-of-mouth element. The gaming sites, while large, don't penetrate the entire market.
You cannot buy off everyone. That is the other reason why they should be given some attention. Ok, lets say Jeff HAD been bought off. Ok, did Edios also nail IGN? Game Informer? 1UP/EGM?
You cannot buy off/coherce a number of people for a prolongued period of time without the cat getting out of the bag.
Reviews have flaws. Reviews are imperfect and sometimes have odd preferences, and at times the wrong person plays the wrong game for them. Anticipation can have a positive and negative impact on a game. And due to the variety of games, the sheer volume of titles, and the diversity in "specifics" that make a game good/bad, it very much is a work in progress.
I always say read a couple reviews from different sources--notably ones you have found that have similar tastes--and listen to user feedback from friends who like the same games you do. When in doubt, rent.
But the angle a number of users have been pining for for months now isn't going to fly. Reviewers are far less biased than many of our readers here, regardless of the number of flaws they can demonstrate. Some game just "suck" relative to the market, and others underwhelmed or had notable flaws.
Back to my example, I think Battlefield 1942 was scored fairly as an 89%--and have no problem saying a 89% game is one of the best online games ever. A fun, even great, game doesn't need to be perfect.