http://ds.ign.com/articles/642/642254p1.html
"The new price and the arrival of a mega hit like Nintendogs give Nintendo DS a one-two punch that will thrill consumers," says Reggie Fils-Aime, Nintendo of America's executive vice president of sales & marketing.
"Consumers know Nintendo offers the best in the hand-held video game industry, and this news should make them very happy."