NoA promotions - Reggie is now President!

Titanio

Legend
Go Reggie! :D

Kimishima Promoted to Chairman and CEO; Fils-Aime Promoted to President and
COO


REDMOND, Wash., May 25 /PRNewswire/ -- On the heels of the successful
unveiling of the new Wii(TM) console, Nintendo of America Inc. today
announced three key promotions at the executive level. Current President
Tatsumi Kimishima is taking on the new role of chairman of the board and
chief executive officer, while Reggie Fils-Aime is being promoted to
president and chief operating officer from his current role as executive
vice president of Sales & Marketing. Additionally, Mike Fukuda is being
promoted from senior vice president of Business Development to executive
vice president of Business Development. All promotions are effective
immediately.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050516/NINTENDOLOGO )
"Around the world, Nintendo DS has been steadily drawing more people
into the video game category," said Satoru Iwata, president of Nintendo
Co., Ltd. "With the upcoming introduction of Wii, along with the strength
of this new leadership team and strong executives already in place,
Nintendo will continue to dramatically change the way consumers of all ages
interact with their video game console on a daily basis."
Kimishima was appointed president of Nintendo of America in January
2002. He joined Nintendo at the company's headquarters in Kyoto, Japan, in
2000. He served as chief financial officer of The Pokemon Company in 2000
and president of Pokemon USA Inc. in 2001. Prior to joining Nintendo, he
spent 27 years with Sanwa Bank of Japan, serving in various management
positions. As chairman of the board and CEO of Nintendo of America, he will
oversee the overall management of Nintendo of America and continue to serve
on the boards of Nintendo of America and Nintendo Co., Ltd.
In his new role as president and chief operating officer, Fils-Aime
will lead the day-to-day operations of Nintendo of America while continuing
to oversee the Sales & Marketing Division as the company prepares for the
launch of Wii. He joined Nintendo of America in December 2003 to lead all
Sales & Marketing efforts in the United States, Latin America and Canada.
Prior to joining Nintendo, he served as senior vice president of marketing
at VH1. He also has held key marketing positions with Guinness Import Co.,
Derby Cycle Corp., Pizza Hut, Panda Management Co. and Procter & Gamble.
In his new position as executive vice president of Business
Development, Fukuda will oversee corporate strategic planning and
third-party publisher and licensing programs. He also will continue to
oversee product development more dedicated to the North American market. He
has been with the company for 12 years, joining in 1994 as director of
planning. Prior to Nintendo, he worked for an international trading company
and learned the video game business in the United States, working with
third-party publishers during the early days of the Nintendo Entertainment
System(R) (NES).
The worldwide innovator in the creation of interactive entertainment,
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and
software for its Nintendo DS(TM), Game Boy(R) Advance and Nintendo
GameCube(TM) systems, and upcoming Wii(TM) console. Since 1983, Nintendo
has sold more than 2 billion video games and more than 360 million hardware
units globally, and has created industry icons like Mario(TM), Donkey
Kong(R), Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned subsidiary,
Nintendo of America Inc., based in Redmond, Wash., serves as headquarters
for Nintendo's operations in the Western Hemisphere. For more information
about Nintendo, visit the company's Web site at http://www.nintendo.com.

From: http://www.prnewswire.com/

This is very good news, I think. I know he has a bit of "the showman" about him, but it strikes me that NoA has been much better off since he joined, and I think it's a good thing he has more power now.
 
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Reggie seems to have created a good name for himself in the online gaming press by being outspoken, carismatic and having a sense of humor from what I've been able to gather. These promotions do not strike me as an overly bad choice at all! :)

A lot has changed with Nintendo since that old dinosaur Hiroshi Yamauchi stepped down. I don't think the company would have had the recent success it has, had he still been at the helm. He seemed to be much too conservative for going with the DS, and Wii especially.
 
Guden Oden said:
Reggie seems to have created a good name for himself in the online gaming press by being outspoken, carismatic and having a sense of humor from what I've been able to gather. These promotions do not strike me as an overly bad choice at all! :)

A lot has changed with Nintendo since that old dinosaur Hiroshi Yamauchi stepped down. I don't think the company would have had the recent success it has, had he still been at the helm. He seemed to be much too conservative for going with the DS, and Wii especially.

I thought I read DS was his idea originally..

Yamauchi was anything but conservative, really. Afterall, he took his company from card-making to videogames! He was not reluctant to embrace massive shifts in his business.
 
Titanio said:
I thought I read DS was his idea originally..

Yamauchi was anything but conservative, really. Afterall, he took his company from card-making to videogames! He was not reluctant to embrace massive shifts in his business.

Yeah, I read that, too. In fact,it was Satoru Iwata himself who said that in an interview, I believe.
Anyway, this is great news, not because Lincoln was such a bad president, but because Fils-Aimee has such a knack for PR. He's turned into kind of a recognizeable icon who is loved by the gaming media.
 
Of all the PR people of the big three console manufacturers, I think Reggie is by far the best. He represents a level of confidence and conviction that Peter Moore and Kaz Hirai can't hope to match, IMO. He was great at E3 2006.
 
Gholbine said:
Of all the PR people of the big three console manufacturers, I think Reggie is by far the best. He represents a level of confidence and conviction that Peter Moore and Kaz Hirai can't hope to match, IMO. He was great at E3 2006.

I definitely agree here. I saw him on G4's E3 coverage, and he really came across as a guy who knows what he's talking about. Really likeable, and clearly working wonders for Nintendo. That's definitely a well-deserved promotion. PEACE.
 
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