Re: David Kirk finally admits weak DX9 vs DX8 performance -
g__day said:
http://www.guru3d.com/article/article/91/2
"Through a great talk given by Chief Technology Scientist, David Kirk, NVIDIA basically claims that if 16-bit precision is good enough for Pixar and Industrial Light and Magic, for use in their movie effects, it's good enough for NVIDIA. There's not much use for 32-bit precision PS 2.0 at this time due to limitations in fabrication and cost, and most notably, games don't require it all that often.
The design trade-off is that they made the GeForce FX optimized for mostly FP16. It can do FP32, when needed, but it won't perform very well. Mr. Kirk showed a slide illustrating that with the GeForce FX architecture, its DX9 components have roughly half the processing power as its DX8 components (16Gflps as opposed to 32Gflops, respectively). I know I'm simplifying, but he did point it out, very carefully. "
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Finally they state publically what the best sites have figured out over 8 months ago
- only now its them finally stating this publically. I applaud them coming clean - even though David Kirk didn't reflect on how they launched NV FX series as the Dawn of 32 bit processing because 16 bit wasn't enough - and now they're publically saying it is not realistically available and no one does it...
except ATi can do it (fp32) on 0.15 mircon technology for 9 out of 11 steps in their graphics pipeline Dave has informed us
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I agree that it is time nVidia begins to recognize the longer-term benefits of making veracity a policy within the company's PR department. It's quite a luxury in PR to never have to worry about when the next thing you might say will contradict the last thing you said, and not having to keep a written record of the yarns you've spun so as to keep your stories straight. Honesty can indeed be a paying policy for the company smart enough to recognize its value. If you are both honest and smart, there is a beneficial way to handle everything. Unfortunately, that combination of virtues seems rather rare at nVidia, where most of its spokesmen seem to have one but lack the other.
I would like to see them do better than a 50-50 mix of veracity and fiction, however...
While I agree that this certainly seems like progress, I'm going to wait and see if this develops into a trend, or whether even this much veracity is merely an anomaly tailored to a specific audience which Kirk felt was 50% less likely to be fooled than other of his audiences.
Quite truthfully, the most honest and straightforward remarks I have ever seen nVidia make publicly are the remarks they make in sit-down meetings with financial analysts representing large institutional brokerages. I recall last year when nVidia was telling the Internet press nV30 would ship in Jan or Feb, they told Merrill Lynch analysts at the same time that it would be April or May, most likely. The legal penalty for misrepresentation to Internet technology journalists is, of course, not the same as it is for misrepresenting critical information to the financial community...
To that end, the two things I remember most from nVidia's '02 nV30 launch are as follows:
(1) 96-bits of color precision in the fp pipeline is "not enough" for professional work
(2) It isn't time yet for a 256-bit wide memory bus, and nVidia will decide when the time arrives (meanwhile, I suppose, he was suggesting that we should maybe simply ignore ATi's because it was early?)
Anyway, you can see how his nV30 statement directly contradicts what he is paraphrased as saying here relating to nV3x fp16 and his imagined scenario in which ILM rendering artists are using GFFX 5950's running the Forcenators ("You may not pick it, but we force it on you anyway") at fp16 to generate the upcoming Terminator 4 special effects.
Oh, he wasn't actually implying that ILM used nVidia hardware and software to do its professional rendering work? Hmm...I wonder why. Might it be because the difference between the hardware and software used by ILM in its work in terms of function and price is so far removed from anything nVidia sells that any such comparison would be ridiculous?
And gosh, I wonder why fp32 was the gold standard for professional rendering work "used throughout Hollywood" last year at the "Dawn of Cinematic Computing" debut of nv30, according to Kirk and everybody else at nVidia during the debut and after--long after. What's happened? Wow, now Kirk's letting us all know that *everything has changed* and suddenly fp32 is really "too much" and so is fp24 and even ILM knows that nVidia was right along about what it *never* said last year about fp16.
Heh...
I cannot believe the man can say the things he says with a straight face. And I got all of this out of a single paragraph! But, he sure makes life colorful....