The Samsung 360??

[EndR]

Will it happen?

**This is a speculation-thread**

MS and Samsung are doing more and more joined ventures together, both starting to promote selective products from each other, like Samsungs HD-tv with 360 and stuff like this: http://www.telecomskorea.com/index.php?option=content&task=view&id=3124&Itemid=2

So my question is, how likely is it that MS and Samsung start a joint venture regarding console hardware? This gen it could maybe be that Samsung makes "its" version of the 360, pretty much like Sega did with Saturn. They let JVC and Hitachi make V-Saturn respectivly Hi-Saturn, all Saturns but with added extras.

A joined venture with Samsung seems that it would be something that MS might consider. Samsung is a consumer giant, having almost MS-numbers in profits and are one of the biggest consumer tech corporations out there. Joining with Samsung would help MS out in the battle against Sony alot (making it tooo easy maybe?

MS provides the IPs and software and services (and marketing and such), Samsung provides with the hardware, fabs, marketing and such.

One other thing that leads me to believe that we might see a venture between MS and Samsung is this:
http://www.businessweek.com/technology/content/nov2005/tc20051123_302129.htm?campaign_id=rss_tech

MS becoming a major player in the mobile phone gaming segment? Together with Samsung, this could very much be a reality. Samsungs cellphones are selling really good and together with MS "exclusive" services and IPs, it could maybe have a synergy effect for both companies.

For Xbox3, it could "very well" be that Samsung makes the hardware based on MS IPs/tech etc..

 

[Carl B]

I honestly don't think this would ever happen - a Samsung Microsoft console JV - but on the other hand I could see Samsung deciding to enter the console race all on their own. Samsung is definitely that big player on the sidelines with the greatest liklihood of success were it to choose to enter, IMO.

All this Apple console stuff, I don't know... I give it to Samung before I give it to Apple.

 

[pegisys]

For Xbox3, it could "very well" be that Samsung makes the hardware based on MS IPs/tech etc..

I could agree with just about everything else, but that just doesn't sound very microsoft like

as far as a joint venture it could happen, and it probably will if the hd players take off

kinda like what nintendo did with this

 

[EndR]

I honestly don't think this would ever happen - a Samsung Microsoft console JV - but on the other hand I could see Samsung deciding to enter the console race all on their own. Samsung is definitely that big player on the sidelines with the greatest liklihood of success were it to choose to enter, IMO.

All this Apple console stuff, I don't know... I give it to Samung before I give it to Apple.

I don´t think Samsung would be able to pull it off. The enviroment is much much more extreme now than ever. Both Sony and MS are too huge of competitors for Samsung to be able to really match them in any way.

THe only way another company would enter the console-biz it via a joint venture.
I mean, look on how much it cost MS to achieve 2:nd place world-wide and establish a brand-name.. 4 billion dollars. How many companies can take those kind of losses and still make profits and act as if it didn´t dented the company at all? A new company would have to be able to spend more than that to establish itself...

 

[EndR]

I could agree with just about everything else, but that just doesn't sound very microsoft like

as far as a joint venture it could happen, and it probably will if the hd players take off

kinda like what nintendo did with this

Actually, it is a very "Microsoft:ian" thing to do. MS has always been about software and services. If they can license their "Xbox"-tech out, then they will get royalties from this and support that hardware with their software and services (XboxLive).

 

[Carl B]

I don´t think Samsung would be able to pull it off. The enviroment is much much more extreme now than ever. Both Sony and MS are too huge of competitors for Samsung to be able to really match them in any way.

THe only way another company would enter the console-biz it via a joint venture.
I mean, look on how much it cost MS to achieve 2:nd place world-wide and establish a brand-name.. 4 billion dollars. How many companies can take those kind of losses and still make profits and act as if it didn´t dented the company at all? A new company would have to be able to spend more than that to establish itself...

Well... that's exactly why I chose Samsung. They've got the billions to spend, and are second to none as far as 'hardware' companies go. Plus being out of S. Korea in my mind gives them 'wild card' potential, since that is essentially ground zero for Internet gaming.

I'm not saying it's likely, not at all. But I'm saying they're the most likely.

 

[Nesh]

that wouldnt work well

Remember the GC Panasonic that could play DVDs?

 

[EndR]

that wouldnt work well

Remember the GC Panasonic that could play DVDs?

It was executed wrong in sooo many levels.. for starters... a Nintendo "powered" entertainment-device dosen´t ring very well...

but it had more flaws than this..

 

[jvd]

Well we could see a samsung hd-dvd (or bluray) xbox 360 with perhaps a bigger hardrive and mabye some tivo like functions ?

They can price it at 500-600$ with the features above , next year and sell pretty well for a modest risk

 

[EndR]

Well we could see a samsung hd-dvd (or bluray) xbox 360 with perhaps a bigger hardrive and mabye some tivo like functions ?

They can price it at 500-600$ with the features above , next year and sell pretty well for a modest risk

Or maybe this..
http://www.beyond3d.com/forum/showthread.php?t=22316&highlight=360-PC

 

[Hardknock]

Very plausible scenario and one that MS would readily jump at if the conditions were right IMO. And could be a potential cashcow for Samsung, especially with MS's established install base, exclusive IP and services support. Samsung has been besting Sony in the electronics field for years now, I don't see why they couldn't replicate the same success in the videogame sector.

 

[fearsomepirate]

I don´t think Samsung would be able to pull it off. The enviroment is much much more extreme now than ever. Both Sony and MS are too huge of competitors for Samsung to be able to really match them in any way.

THe only way another company would enter the console-biz it via a joint venture.
I mean, look on how much it cost MS to achieve 2:nd place world-wide and establish a brand-name.. 4 billion dollars. How many companies can take those kind of losses and still make profits and act as if it didn´t dented the company at all? A new company would have to be able to spend more than that to establish itself...

I don't get this assumption that you have to lose billions on your first console. Microsoft lost $4 billion because they made some pretty significant stumbles, the #1 being the cost of the machine and the #2 being the assumption that big power = big sales. They could have made that machine for a lot less by saying nixing the hard drive, licensing the chips and finding cheaper manufacturing elsewhere, figuring out how to get by with less and/or cheaper RAM by being clever with the architecture, etc. Samsung could theoretically figure out how to build a console with competent graphics that didn't cost them $130 every time they sold a unit. Get some Japanese developers on board, find a cool hook, and maybe it could become something.

 

[seismologist]

They really need a partner like this to take on Sony in the consumer electronics space. Since Sony has got the inside track there.

 

[fulcizombie]

I don´t think Samsung would be able to pull it off. The enviroment is much much more extreme now than ever. Both Sony and MS are too huge of competitors for Samsung to be able to really match them in any way.

THe only way another company would enter the console-biz it via a joint venture.
I mean, look on how much it cost MS to achieve 2:nd place world-wide and establish a brand-name.. 4 billion dollars. How many companies can take those kind of losses and still make profits and act as if it didn´t dented the company at all? A new company would have to be able to spend more than that to establish itself...

Actually sony is an ant compared to Samsung.Samsung is WAY bigger than Sony.

 

[fulcizombie]

They really need a partner like this to take on Sony in the consumer electronics space. Since Sony has got the inside track there.

Psssst here's a bit of information:Samsung's profits last year were bigger than Sony's profits for the last 10 years.

Samsung,among others,has effectively killed sony in the electronics consumer buisness.
http://news.bbc.co.uk/1/hi/business/4173611.stm
http://news.bbc.co.uk/2/hi/business/4489103.stm

Here's a comparison of 2004 for both companies(and sony had its profits boosted by one-trick ponnies like spider man 2)

 

[Guden Oden]

This won't happen, I'd say. What would MS have to gain by such a move? All they'd do would be to give part of their potential profit to a competitor, and MS never likes to share its marketspace with anyone. It always drives towards becoming the dominating force in every single instance. Simply put, Samsung can't teach MS anything, nor do something MS can't accomplish on their own.

 

[seismologist]

Psssst here's a bit of information:Samsung's profits last year were bigger than Sony's profits for the last 10 years.

Samsung,among others,has effectively killed sony in the electronics consumer buisness.
http://news.bbc.co.uk/1/hi/business/4173611.stm
http://news.bbc.co.uk/2/hi/business/4489103.stm

Here's a comparison of 2004 for both companies(and sony had its profits boosted by one-trick ponnies like spider man 2)

1. I was talking about Sony vs. Microsoft.
2. Profits mean nothing when it comes to ability to leverage technology.

Sony has the inside track in consumer electronics videogames and the movie industry. It all comes together nicely and gives them an upper hand in setting up for trends that are coming.

If you ask me MS would be better off abandoning the Xbox business by letting Samsung handle the hardware while MS provides only software since that's what they're good at.

 

[fulcizombie]

1. I was talking about Sony vs. Microsoft.
2. Profits mean nothing when it comes to ability to leverage technology.

Sony has the inside track in consumer electronics videogames and the movie industry. It all comes together nicely and gives them an upper hand in setting up for trends that are coming.

If you ask me MS would be better off abandoning the Xbox business by letting Samsung handle the hardware while MS provides only software since that's what they're good at.

"Profits mean nothing"...WTF????Sony has been having major troubles for almost a decade now and all they habve is debts,huge debts.

Sony has nothing right now...only problems.They've become irrelevant in their core buisness(electronics) and their movie division has gone to the toilet...bomb after bomb after bomb.The only thing they have in their movie division is spider man,nothing else.What are all thee trends that sony has set up in the last 20 years.The last succesfull sony trend was the walkman unless you count a succesfull series of videogames consoles to be a trend....

 

[thatdude90210]

Psssst here's a bit of information:Samsung's profits last year were bigger than Sony's profits for the last 10 years.

Samsung,among others,has effectively killed sony in the electronics consumer buisness.
http://news.bbc.co.uk/1/hi/business/4173611.stm
http://news.bbc.co.uk/2/hi/business/4489103.stm

Here's a comparison of 2004 for both companies(and sony had its profits boosted by one-trick ponnies like spider man 2)

Holy cow! that really puts into perspective on how Sony has been surpassed. I still remember a few years ago being willing to pay more for a Sony TV because of the flatter screen of the trinitron tube. I guess in the days of LCD, plasmas, and DLPs, the trinitron advantage is long gone.

 

[seismologist]

"Profits mean nothing"...WTF????Sony has been having major troubles for almost a decade now and all they habve is debts,huge debts.

Sony has nothing right now...only problems.They've become irrelevant in their core buisness(electronics) and their movie division has gone to the toilet...bomb after bomb after bomb.The only thing they have in their movie division is spider man,nothing else.What are all thee trends that sony has set up in the last 20 years.The last succesfull sony trend was the walkman unless you count a succesfull series of videogames consoles to be a trend....

I'm not sure what we're trying to prove by looking at Sony vs. Samsung profits for the year. But I'm guessing that you dont understand much about business.

None of what you posted is relevant to anything. It's like saying that Exxon could jump into the OS business and overthrow Microsoft because they have higher profits for the year. It's just absurd.

The fact that they're in the home entertainment business at all gives them an advantage over Microsoft. Microsoft needs to partner with people who know the business like Sony does if they expect to get anywhere.