The images are cached for you so they show up, but they don't for anyone that hasn't visited the thread they were posted in. Whats the URL of the thread?
You have to replace the face plate with their face plate. if i understand correctly, their face plate make soderless conections to some circuitry inside.
The website has been updated with more pictures, and some details on expected pricing. Looks like a pretty interesting addition to the system, especially for those who want to watch UMDs on TV.