OK let me add more to my previous comment, I simply blame the media for this ongoing charade.
There are a few sites that have 'ethics' towards their readers, they don't need to be named...then there is others like THG latest article that is so far out in left field.
The 'big 3' websites posted little on the DX9 performance issues, instead being quiet and letting possibly millions of its readers to be mislead.
These review sites have been taken for a ride, I don't understand how hard it is not to post facts...it comes down to what is the purpose of a review site
1) To inform its readers, to be a journalist...to be honest.
2) To make lots of money off advertising, to get lots of nice 'freebies', to bend the truth so the supply of $$ is not cut off.
I personally take option TWO as the majority not the minority of review sites, and print magazines are no different.