Microsoft starts a secret advertising campaign for the Xbox 720, Project Red Blades.

T

thisGuy

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http://www.youtube.com/watch?v=Wngm-Erir_0

Someone on Gametrailers a month ago succesfully leaked the Live Wall demo that was showed at CES, he also mentioned blades as an associative name, now someone else is claiming on the GT forums that a friend of theirs in an advertising agency is saying Project Red Blades is a proto name or marketing campaign for the Xbox 720. Take it with a pinch of salt.

Live Wall
http://forums.gametrailers.com/viewtopic.php?f=27&t=1343685&hilit=teaser

Project Red Blade
http://forums.gametrailers.com/viewtopic.php?f=27&t=1345581
 
It's a video of a bunch of uplifting moments and feats of human ingenuity. Dog greets owner, space shuttle launch etc. ends with a pullout of the earth 'Something is coming winter 2013'.
 
The Killers music playing in the beginning of the video. The same band was performing in the 2005 MTV 360 unveiling event. Feels like MS stuff too.
 
And some scenes from Fringe..

Looks amateurish, TBH..
 
It does sort of feel amateurish but the b-roll stuff and the way it mashes home video feels professionally inspired to me.
 
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