Best ad campaign ever? ... Sony PSP in Japans train stations

[McFly]

Real PSPs inside the ads that play demos of the games and movies.

Pictures:
http://www.watch.impress.co.jp/game/docs/20041115/psp02.jpg http://www.watch.impress.co.jp/game/docs/20041115/psp03.jpg
http://www.videogamerx.net/gamenews/a004/190/01.jpg http://www.videogamerx.net/gamenews/a004/190/02.jpg http://www.videogamerx.net/gamenews/a004/190/03.jpg http://www.videogamerx.net/gamenews/a004/190/04.jpg http://www.videogamerx.net/gamenews/a004/190/05.jpg http://www.videogamerx.net/gamenews/a004/190/06.jpg http://www.videogamerx.net/gamenews/a004/190/07.jpg http://www.videogamerx.net/gamenews/a004/190/08.jpg http://www.videogamerx.net/gamenews/a004/190/09.jpg http://www.videogamerx.net/gamenews/a004/190/10.jpg http://www.videogamerx.net/gamenews/a004/190/11.jpg http://www.videogamerx.net/gamenews/a004/190/12.jpg http://www.videogamerx.net/gamenews/a004/190/13.jpg http://www.videogamerx.net/gamenews/a004/190/14.jpg http://www.videogamerx.net/gamenews/a004/190/15.jpg http://www.videogamerx.net/gamenews/a004/190/16.jpg http://www.videogamerx.net/gamenews/a004/190/17.jpg http://www.videogamerx.net/gamenews/a004/190/18.jpg

Movie:
http://down.videogamerx.net/news/1115/psp.wmv

Fredi

 

[Guden Oden]

How long before someone brings a hammer and smashes one of those little plexiglass bubbles and makes off with a PSP? Not very I'll be willing to wager.

 

[one]

Well let's post in here too

The RR trailer running in the demo machine (480*272, the PSP res)
http://wm2.streaming.ne.jp/namco/rr_psp-1.wmv

 

[London Geezer]

:? Why would the put "real" PSPs outside for the first Sony maniac to smash through the non-grenade-proof glass and take it home?!? With RR inside too!!
I think they're just display models. Cheap and cheerful. Or... Sony's gone wacky again.

 

[McFly]

It's in Japan, they would never do that.

Fredi

 

[zurich]

Wow those screens are _gorgeous_.

 

[ChryZ]

I am wondering, if those bubbles are droolproof

 

[gleemax]

How long before someone brings a hammer and smashes one of those little plexiglass bubbles and makes off with a PSP? Not very I'll be willing to wager.

That's what this guy is for.

 

[Evil_Cloud]

It's in Japan, they would never do that.

Fredi

Indeed, you could leave your bags in a train station, and return an hour later only to see they're still there.

 

[Fafalada]

Indeed, you could leave your bags in a train station, and return an hour later only to see they're still there

I actually did that once (not on purpose).

 

[GwymWeepa]

They have big red shiny buttons that stop all trains at the station, anyone can press it, and no one does, its Japan, not the US, we're a bunch of crooks here lol.

 

[cthellis42]

How much does a plane ticket to Japan, chloroorm, and a jackhammer cost?

 

[Jov]

How much does a plane ticket to Japan, chloroorm, and a jackhammer cost?

It depends where you're coming from?

The screen quality looks great. This just makes me want to visit Japan even earlier next year....